Abstract
The reason for existence of business is to increase ownership wealth. Hence, managers’ primary responsibility is to ensure that activities and decisions are aimed at increasing ownership wealth. This responsibility is actualized by continuously working to: (1) increase revenues, (2) reduce costs, and (3) reduce or remove competition.
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Keywords
- Business Ethic
- Precautionary Principle
- Customer Relationship Management
- Business Student
- Financial Analyst
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© 2017 Academy of Marketing Science
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Wymer, W. (2017). Postmodern Business Ethics: Is it Time to Change Our Mental Model?. In: Campbell, C.L. (eds) The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-50008-9_73
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DOI: https://doi.org/10.1007/978-3-319-50008-9_73
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-50006-5
Online ISBN: 978-3-319-50008-9
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