Abstract
Business managers need to monitor several trends relating to the protection of a firm’s intellectual property on the internet. On the one hand, the internet has presented many companies with the opportunity to explore markets, gather information, and sell through the web. On the other hand, this virtual marketplace has been a way for unscrupulous players in an intricate game of cyber crime to renounce a company’s intellectual property rights and channel illicit goods by way of the internet piracy pyramid. The overall positive growth in global technology, such as internet penetration rates, has paradoxically created a lucrative distribution channel for the counterfeit trade. The Business Software Alliance forecasts that the increased use of the internet, the proliferation of peer-to-peer networks, and the growth of broadband access will increase software piracy rates, especially in emerging markets such as China, India and Russia. A recent study conducted for the Business Software Alliance by Harris Interactive, involving 1,644 youth, found that young people clearly viewed downloading music (60%), software (56%), and games (54%) without payment less harmful than stealing from a store (92%). In 2005, the Motion Picture Association (MPA), in their study on the cost of movie piracy, found that the typical consumer of fake goods was aged 16-24, male, and lived in an urban environment. Although this demographic profile does not yield detailed segmentation, it does show the bias of the younger generation, the so-called Generation Me, as a ‘willing player’ in the internet piracy game.
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© 2015 Academy of Marketing Science
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Chaudhry, P.E., Stumpf, S.A. (2015). The Piracy Paradox Persists in Cyber Space. In: Campbell, C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18687-0_167
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DOI: https://doi.org/10.1007/978-3-319-18687-0_167
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18686-3
Online ISBN: 978-3-319-18687-0
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