Abstract
Implementation of ISO 14001 (Environmental Management System) is expected to be a factor to the future business success of a company. Furthermore, eco-labelling could also be used as a marketing tool where customers are sensitive to environmental issues. Time has come to embrace the concept of environmental management and the enlightened companies in the industrialized world have already started to examine how best to integrated environmental awareness and protection into their business and planning. This paper proposes to identify the environmental motivators of a selected group of companies and the behaviour of ‘cost-benefit’ curves associated with the implementation of Environmental Management System (EMS) in their respective organizations. In addition to the case studies, a survey has also been conducted on buying preferences of consumers for environmental friendly products. Result of the case studies and the consumer survey are reported.
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Keywords
- Environmental Management
- Environmental Issue
- Environmental Awareness
- Environmental Management System
- Industrialize World
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© 2015 Academy of Marketing Science
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Quazi, H.A., Leng, K.P., Yen, Y.C., Wee, Y.S. (2015). Measuring the Impact of the Implementation of Environmental Management System on Company’s. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_29
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DOI: https://doi.org/10.1007/978-3-319-17320-7_29
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
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