Abstract
This paper constitutes a preliminary inquiry into how globalized competition in Marketing is changing Human Resources management in one particularly challenging area, that of cultural-linguistic expertise, expertise or skills which allow the company to interact appropriately and competitively with the cultural-linguistic environment of a target market area.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Hall, E.T. (1989). The Basic Works of Edward T. Hall - Vol.3, Beyond Culture. NY:Bantam/Doubleday.
Hofstede, G. (1991). Cultures and Organizations: Software of the Mind. London: McGraw-Hill.
Hofstede, G. (1980). Culture’s Consequences: International Differences in Work-related Values. CA: Sage Publications, Inc.
Jung, C.G.(1971). Psychological Types. Bollingen Series XX, The Collected Works of C.G. Jung, Vol.6, Princeton: Princeton University Press.
Keirsey, D. & Bates, M. (1978). Please Understand Me: Character & Temperament Types. CA: Prometheus Nemesis.
Kesler, G. C. (1995). “A Model and Process for Redesigning the HRM Role, Competencies, and Work in a Major Multi-national Corporation”. Human Resource Management, Summer 1995, Vol.34, No.2, pp.229-252.
Myers-Briggs, I. (1980). Gifts Differing, CA: Consulting Psychologists Press, Inc.
Ohmac, K. (1989). “Managing in a Borderless World” in Harvard Business Review, May/June, 1989.
Terpstra, V. & David, K. (1991). The Cultural Environment of International Business. OH: South-Western Publishing Co.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Crawford, W.B., Chen, Hy. (2015). “Glocalization”:The Challenge of Market Globalization to Human Resources Development. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_113
Download citation
DOI: https://doi.org/10.1007/978-3-319-17320-7_113
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
eBook Packages: Business and EconomicsBusiness and Management (R0)