Abstract
Marketing ethics theories generally recognize culture as an important influencing factor for ethical decisionmaking (e.g., Ferrell and Gresham, 1985; Hunt and Vitell, 1986). The important role of culture in ethical decisions was further accentuated in the theoretical work of Vitell, Nwachukwu and Barnes (1993) where Hofstede's (1983) cultural typology was applied to ethical issues. Results from various inter-country studies of business people also indicate that there are variations in ethical decisions across cultures. While there has been some interest among researchers on the cross-cultural aspects of business/marketing ethics decisions, there has been relatively little interest among researchers on the ethical decision processes of marketers from different countries and cultures. The few cross-cultural ethics studies conducted tend to focus mainly on behavior or intention and not on the cognitive components or the psychosocial factors underlying ethical decision-making processes. Moreover, these cross-cultural studies are mainly limited to western advanced countries.
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References
Ferrell, O.C. and Larry G. Gresham (1985), "A Contingency Framework for Understanding Ethical Decision Making in Marketing," Journal of Marketing. 49 (Summer), 87–96.
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Vitell, Scott J., Saviour L. Nwachukwu, and James H. Barnes (1993), "The Effects of Culture on Ethical Decision-Making: An Application of Hofstede's Typology," Journal of Business Ethics. 12 (October), 753–60.
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Singhapakdi, A., Rao, C.P., Vitell, S.J. (2015). 14.2 Contemporary Issues in Asian/Pacific Markets. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_39
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DOI: https://doi.org/10.1007/978-3-319-17311-5_39
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