Abstract
This paper examines the economic models of ISI (import substitution industrialization) versus EXPRO (export promotion model) in light of the post-WWII experience of two substantial areas of the developing world: Latin America and Asia.
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© 2015 Academy of Marketing Science
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Hagan, A.J., Rogers, J.C. (2015). Trade Models and the Multinational Corporation: A Comparison of Asian and Latin American Experience. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_115
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DOI: https://doi.org/10.1007/978-3-319-17052-7_115
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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