Abstract
The internal consistency of multiple importance measures, elicted for 25 activities used to evaluate marketing faculty, is examined. It is concluded that reward policies are internally consistent and work to reinforce one another; further, it is suggested that confidence in past research not specifying the reward context is enhanced.
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© 2015 Academy of Marketing Science
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Widing, R.E., Luke, R.H., Doke, E.R. (2015). The Internal Consistency of Importance Ratings on Research and Service Activities Used to Evaluate Marketing Faculty. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_119
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DOI: https://doi.org/10.1007/978-3-319-17046-6_119
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17045-9
Online ISBN: 978-3-319-17046-6
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