Abstract
In discussions of the impact of technology transfer, writers have often failed to keep the comprehensive definition of technology transfer in mind. They have most often focuaed on the supply side of technology transfer and ignored the demand side of technology transfer. The authors present a view of 'appropriate' technology transfers that integrates both the demand and the supply dimensions. The authors examine LDC policies on technology transfers and the role they have played in Multinational Company Strategies in technology transfer. Proposals for making technology transfers more appropriate are offered.
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© 2015 Academy of Marketing Science
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Henderson, C., Chandran, R. (2015). A Perspective on Appropriate Technology Transfers Problems and Propositions. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_83
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DOI: https://doi.org/10.1007/978-3-319-16976-7_83
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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