Abstract
Transnational data flows are increasingly being hindered by governmental controls. There are three main reasons for imposition of these limitations: (1) individual privacy, (2) economic, and (3) national security. While large MNC’s are affected the most, in the long-run small domestic firms may also suffer from such controls. Future prospects for these sorts of controls promise to make things more difficult for the marketers of data related services, as they affect export and import of television productions, movies, music, and other services. This article discusses the development of transnational data flow limitations, its reasons, and marketing influences of such limitations.
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© 2015 Academy of Marketing Science
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Samiee, S. (2015). Barriers to International Exchange of Data-Related Services: Economic Protectionism vs. Privacy Issues. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_26
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DOI: https://doi.org/10.1007/978-3-319-16973-6_26
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
Online ISBN: 978-3-319-16973-6
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