Abstract
As a service innovation the credit card has been issued in three forms--the retail store card, the travel and entertainment card, and the bank card. The credit card in all three forms may be conceptualized as a service system for facilitating value exchanges. Each type of card, however, represents a system possessing a different degree of identification with attributes salient to the use of these cards for making purchases. This paper empirically investigates these attributes and the perceptions consumers have regarding the performance of each type of card on a given attribute.
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Hirschman, E.C. (2016). An Empirical Examination of Credit Card System Attributes and Evaluations. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_45
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DOI: https://doi.org/10.1007/978-3-319-16934-7_45
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
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