Abstract
The process of economic integration in Western Europe is substantively under way; 1992 will herald a transformed competitive landscape in the region. This paper discusses some of the major changes in reducing technical, physical and fiscal barriers in the European Community, presents U.S. concerns regarding this process and suggests selective market opportunities and threats for companies.
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Quraeshi, Z.A., Luqmani, M. (2015). Europe 1992: Issues and Prospects. In: Dunlap, B. (eds) Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13254-9_38
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DOI: https://doi.org/10.1007/978-3-319-13254-9_38
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