Abstract
The concept of warranty premium is defined and developed in terms of the risk reduction role of warranties and the signal of quality that warranties provide. The paper shows how warranty premium can be modeled and measured. The model is found to have good predictive ability in the experimental test conducted.
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Menezes, M.A.J. (2015). Developing and Measuring the Concept of Warranty Premium. In: Crittenden, V.L. (eds) Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13248-8_60
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DOI: https://doi.org/10.1007/978-3-319-13248-8_60
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