Abstract
The integration of global channel and logistical relationships is an especially important contemporary topic for marketers. The marketing of exchange relationships between a company and its external customers, internal customers, and supplier partners can be an important and synergistic source of lasting competitive advantage. The present research compares the channel relationship marketing and logistical practices used by approximately two thousand firms from the United States, Japan, Korea, and Australia.
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Clinton, S.R., Morash, E.A. (2015). Relationship Marketing: International Comparisons of Channel and Logistical Integration Interfaces. In: Wilson, E.J., Hair, J.F. (eds) Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13144-3_25
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