Abstract
The objective of this panel is to generate interest in controversial and ethical issues in Global Marketing Management. Each of the presenters will bring to the session his or her own experience and knowledge about these issues and will demonstrate that conclusions reached are dependent upon a person’s point of view.
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© 2015 The Academy of Marketing Science
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Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R. (2015). Continuing Controversies and Ethical Issues in Global Marketing Management. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_71
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DOI: https://doi.org/10.1007/978-3-319-13141-2_71
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-13141-2
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