Abstract
This study explores the possibility that the egoist and utilitarian components of the teleology evaluation, represented in the Hunt and Vitell (1986) model of ethics, differ in their effects on subjects’ judgements and intentions. Using a 2 deontology x 2 egoist x 2 utilitarian randomized between subjects design, the study found that the effects of egoist versus utilitarian consequences on subjects’ ethical judgments and ethical intentions differed in the deontologically unethical condition but not in the deontologically ethical condition.
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MacDonald, J.B. (2015). Analyzing the Effects of Egoist and Utilitarian Evaluations on Subjects’ Responses to (Un)ethical Salesperson Behavior. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_67
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DOI: https://doi.org/10.1007/978-3-319-11885-7_67
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