Abstract
The need-advertising relation has not stimulated as much philosophical dialogue as it has provoked ethical debate. This fact is especially intriguing as the cause of social criticism of advertising is philosophy (Kirkpatrick 1986). Whether they realize it or not, advertisers and critics have historically had minimal fruitful dialogue and agreement mainly because their philosophical standpoints are very different. Marketing scholars have the opportunity to elucidate the various philosophical issues related to the need-advertising relation and offer explanations on how to enhance advertising theories and practices.
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© 2015 Academy of Marketing Science
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Zolfagharian, M. (2015). Need, Want and Advertising. In: Spotts, H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11761-4_91
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DOI: https://doi.org/10.1007/978-3-319-11761-4_91
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-11761-4
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