Abstract
This paper reports preliminary findings about food retailers’ perceptions of a wide range of characteristics about the Universal Product Code scanner checkout system. Food retailers comprised of two sampling frames, namely, installers and non-installers of the scanner checkout systems. Food retailers from thirty-six states responded to the mail survey. Their perceptions are anlayzed and compared.
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Lund, D.B. (2015). Food Retailers’ Perceptions of Supermarket UPC Scanner Checkout Systems. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_5
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DOI: https://doi.org/10.1007/978-3-319-11101-8_5
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