Abstract
The internet has become an important source of information for healthcare services. The reasons for consumers’ decision not to use the internet as an information source still need further investigation in order to fully understand the processes that consumers experience during this decision-making period (Rha, Montalto, & Widdows, 2003).
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© 2015 Academy of Marketing Science
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Minor-Cooley, D.O., Bush, A., Madupu, V. (2015). How Consumers are Searching: The Importance of the Internet to the Healthcare Industry. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_97
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DOI: https://doi.org/10.1007/978-3-319-10963-3_97
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