Abstract
Traditionally, buyers and sellers exist cohesively, but recently the dynamic environment of Internet stores and auctions have confounded this traditional buyer-seller relationship in a virtual reality. Online auction sites, like eBay, present a significant and unique opportunity for market researchers and consumer behaviorists who wish to explore this virtual marketplace. This paper presents findings from an interpretive study concerning social processes involved in bidding on the Internet auction site eBay. Following grounded theory tradition, interviews provide rich data regarding the dynamic social forum of Internet auction sites, and their dissimilarity from both traditional retail venues and online stores.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Satinover, B.M., Flint, D.J. (2015). Struggling for Control: How Members of an Online Community Work Together for Independent Goals. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-10963-3_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10962-6
Online ISBN: 978-3-319-10963-3
eBook Packages: Business and EconomicsBusiness and Management (R0)