Abstract
The Internet has become an utmost important source of information, including health-related information. The Internet is also a global medium and eHealth websites often target a multi-national audience. Despite the diversity of their audience, information providers aim to create a website that leaves users satisfied and encourages them to return. Content, structure and design of a website are potential factors that can contribute towards this goal.
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© 2015 Academy of Marketing Science
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Kralisch, A., Eisend, M. (2015). Factors Influencing Information Search and Satisfaction on an International E-Health Website. A Cross-Cultural Study.. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_132
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DOI: https://doi.org/10.1007/978-3-319-10963-3_132
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-10963-3
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