Abstract
Consumer psychology has long recognized that aesthetically appealing objects represent a genuine source of value (Bloch, Brunel and Arnold 2003; Richins 1994) even when the product has no functional use. Nevertheless, what it is that makes beauty such a valuable attribute remains poorly understood (Charters 2006; Patrick and Peracchio 2010).
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Pol, G., Park, C.W., Reimann, M. (2015). The Motivating Force of Visual Attractiveness in Product Design. In: Kubacki, K. (eds) Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10951-0_136
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DOI: https://doi.org/10.1007/978-3-319-10951-0_136
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