Abstract
Looking beyond the basic use of a traditional website, this paper aims to address the proposition of how higher education institutions could use Facebook as an effective promotional tool. The results showed that students are heavy users of social networks, with a preference towards the use of Facebook.
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Keywords
- Social Medium
- High Education Institution
- Information Communication Technology
- Prospective Student
- Online Social Network Site
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Melanthiou, Y., Fantis, S. (2015). Promoting Higher Education Institutions Through Facebook. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_223
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DOI: https://doi.org/10.1007/978-3-319-10873-5_223
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