Abstract
The last few decades have seen a fundamental shift in the source of a firm’s competitive advantage from physical assets such as plant and machinery to market-based assets (intangible assets) such as brands, knowledge, innovation and supplier relationships (Eisenhardt & Martin 2000, Wernerfelt 1984). As a result, there has been a substantial increase in the contribution of market-based assets toward the market capitalization of firms (Ramaswami et al. 2009). The value of market-based assets is hard to measure since they are intangible and typically not recorded on a firm’s balance sheet (Sharp 1995) and to help determine the contribution of market-based assets to a firm’s performance, Srivastava et al. (1999) developed a conceptual framework that links market-based assets to performance. The framework argues that market-based assets must be transformed and leveraged as part of an organization’s processes if they are to generate economic value to the organization. Thus, to assess the contribution of market-based assets, the framework links market-based assets, to firm performance through the processes and routines utilized to develop those assets (Srivastava et al. 2001).
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© 2015 Academy of Marketing Science
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Asare, A.K., Brashear, T.G., Yang, J. (2015). The Relationship Between Supplier Development and Firm Performance: Utilizing the Market-Based Asset Framework. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_208
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DOI: https://doi.org/10.1007/978-3-319-10873-5_208
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