Abstract
E-Commerce platforms allow local markets to attract customers throughout the world which result enhancing economies. The primary objective of this study is understanding the association of eCommerce impacting SME in times of sudden crisis occurrence in the markets. The approach adopted for data collection is primarily quantitative method. The survey was divided into two parts; the first part contained necessary demographic questions and the second part contained questions related to independent variable and dependent variable constructed based on the TAM model. The sample size is 468. The methodology used were descriptive statistic, linear regression and one-way ANOVA to obtain the aim of the study. Therefore, the results explained the significant impact on eCommerce adoption rate by the TAM model factors (perceived usefulness, perceived ease of use, attitude towards use and trust). The results illustrate that eCommerce adoption have a significant positive relationship with the perceived usefulness to customers, perceived ease of use, attitude towards use and trust in the SME industry, respectively. Therefore, it is recognized that eCommerce has a significant positive impact over the adoption rate during crisis. To increase customers, the customer experience must be improved while they are using eCommerce platforms; thus, this leads in creation of loyalty.
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AlSada, A., Al Hashimi, M., Alsayed, N., Aldhaen, E. (2023). The Impact of e-Commerce on SME Sustainability During Crisis Time: Customer Perception. In: Hannoon, A., Mahmood, A. (eds) Artificial Intelligence, Internet of Things, and Society 5.0. Studies in Computational Intelligence, vol 1113. Springer, Cham. https://doi.org/10.1007/978-3-031-43300-9_41
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