Abstract
This concluding chapter summarizes many of the lessons learned from the political marketing experiences in the 2021 Canadian election. It considers how practitioners might apply these themes for future elections and why branding and marketing continue to be central to political strategy.
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Gillies, J., Turcotte, A., Raynauld, V. (2023). Conclusion: The Calm Before the Storm. In: Gillies, J., Raynauld, V., Turcotte, A. (eds) Political Marketing in the 2021 Canadian Federal Election . Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-34404-6_9
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DOI: https://doi.org/10.1007/978-3-031-34404-6_9
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