Skip to main content

Mathematical Model of Consumer Demand

  • Chapter
  • First Online:
Big Data in Information Society and Digital Economy

Abstract

The paper aims to develop a mathematical model of consumer demand observed over a certain number of years. Compression (reduction) of a large amount of data in a mathematical model to compact mathematical objects—matrices and their eigenvectors—allows one to make certain conclusions about the general set of consumers in several markets at once. The basic mathematical apparatus used is Allen’s approach, also known as the best average percentage. The research is based on one of the varieties of the ordinary least squares method (OLS). The paper considers the possibility of detecting the presence of periodicity in consumer demand. A mathematical criterion for accepting or rejecting assumptions about periodicity is also proposed. The proposed meta-mathematical model allows us to process large data sets on consumer demand of past periods and predict the periodicity of demand.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Free shipping worldwide - see info
Hardcover Book
USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Allen, R. G. D. (1960). Mathematical economics (2nd ed.). Macmillan and Co LTD; St. Martin’s Press.

    Google Scholar 

  2. Allen, R. G. D. (1980). Index numbers in theory and practice (L. S. Kuchaev Transl. from English). Moscow, USSR: Statistics. (Original work published 1975).

    Google Scholar 

  3. Dubrov, A. M., Mkhitaryan, V. S., & Troshin, L. I. (2003). Multivariate statistical methods. Finance and Statistics.

    Google Scholar 

  4. Ermilov, M. M., Surkova, L. E., & Samoletov, R. V. (2021). Mathematical modeling of consumer behavior, taking into account entropy. In A. V. Bogoviz, A. E. Suglobov, A. N. Maloletko, O. V. Kaurova, & S. V. Lobova (Eds.), Frontier information technology and systems research in cooperative economics (pp. 269–278). Springer. https://doi.org/10.1007/978-3-030-57831-2_28.

  5. Green, W. H. (2002). Econometrics analysis (5th ed.). Prentice-Hall.

    Google Scholar 

  6. Green, W. H. (2016). Econometric analysis (Book 1) (A. V. Khodyrev, A. S. Stepanov, & B. N. Gafarov Transl. from English; S. S. Sinelnikov, & M. Yu. Turuntseva Eds.). Publishing House “Delo,” RANEPA.

    Google Scholar 

  7. Intriligator, M. D. (2002). Mathematical optimization and economic theory (G. I. Zhukova, & F. Ya. Kelman Transl. from English). Iris-Press. (Original work published 1987).

    Google Scholar 

  8. Kleiner, G. B. (2017). System fundamentals of the digital economy. In International Theoretical and Practical Conference “Institutional and Financial Mechanisms of Formation of Digital Economy.” Dubna, Russia: Dubna State University.

    Google Scholar 

  9. Magnum, Ya. R. Kamyshev, P. K., & Peresetsky, A. A. (2021). Econometrics (9th ed.) Publishing House “Delo,” RANEPA.

    Google Scholar 

  10. Rao, C. R. (1968). Linear statistical inference and its applications (A. M. Kagan Transl. from English; Yu. V. Linnick Ed.). Moscow, USSR: Nauka. (Original work published 1965).

    Google Scholar 

  11. Romer, D. (2001). Advanced macroeconomics (2nd ed.). McGraw Hill.

    Google Scholar 

  12. Ryazanova, G. N. (2021). The system of interaction with the consumer in a modern organization. In G. B. Kleiner, & S. E. Shchepetova (Eds.), Systems Analysis in Economics—2020: Collection of the 6th International Research & Practice Conference-Biennale SAE-2020 (pp. 188–191). https://doi.org/10.33278/SAE-2020.book1.188-191.

  13. Taha, H. A. (2019). Operations research: An Introduction (10th ed.) (A. A. Minko, & A. V. Sleptsov Transl. from English). Dialectics. (Original work published 2016).

    Google Scholar 

  14. Tyurin, Y. N. (2011). Multivariate statistics: Gaussian linear models. Moscow University Press.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Mikhail M. Ermilov .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Ermilov, M.M., Bityuckiy, S.Y., Kudryavtseva, L.G., Surkova, L.E., Boltaevskiy, A.A. (2023). Mathematical Model of Consumer Demand. In: Bogoviz, A.V. (eds) Big Data in Information Society and Digital Economy. Studies in Big Data, vol 124. Springer, Cham. https://doi.org/10.1007/978-3-031-29489-1_9

Download citation

Publish with us

Policies and ethics