Abstract
In this paper the fuzzy modeling for marketing plan development is considered. Fuzzy clustering is the basic algorithm used in data mining. In marketing, customers can be grouped into fuzzy clusters based on their needs, brand choices, psycho-graphic profiles, or other marketing related partitions. The main practical significance lies in the ability to determine demand, which in turn allows budget planning and cost reduction.
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Mustafayeva, S.R. (2023). Fuzzy Modeling for Marketing Plan Development. In: Aliev, R.A., Kacprzyk, J., Pedrycz, W., Jamshidi, M., Babanli, M.B., Sadikoglu, F. (eds) 15th International Conference on Applications of Fuzzy Systems, Soft Computing and Artificial Intelligence Tools – ICAFS-2022. ICAFS 2022. Lecture Notes in Networks and Systems, vol 610. Springer, Cham. https://doi.org/10.1007/978-3-031-25252-5_80
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DOI: https://doi.org/10.1007/978-3-031-25252-5_80
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