Abstract
Communication is the soul of an information society and so also the Sustainable Development Goals (SDGs). Communication for development and social change is about sustainability. Communication can play an important role in each of the SDGs, yet the framers of the 2030 Agenda have missed the opportunity to have a clear role for communication in the global goals. Drawing from examples during the COVID-19 pandemic and debates such as the World Information and Communication order, this chapter proposes that the oversight by UN officials to include a role for communication was caused by what is called “the rat problem.” This chapter concludes by providing strategic recommendations on how to include SDG18—Communication for all in the SDGs.
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Yusha’u, M.J., Servaes, J. (2023). Conclusion: SDG18—The Soul of An Ambitious Agenda—Communication and the Match Towards Sustainability in the COVID-19 Century. In: Servaes, J., Yusha'u, M.J. (eds) SDG18 Communication for All, Volume 1. Sustainable Development Goals Series. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-19142-8_11
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DOI: https://doi.org/10.1007/978-3-031-19142-8_11
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