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Factors Influencing the Intention to Adopt Big Data in Small Medium Enterprises

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International Conference on Information Systems and Intelligent Applications (ICISIA 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 550))

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Abstract

Making a data-driven decision is not just the forte of big business. Even small and medium businesses can benefit from big data. These days, companies are making adjustments to their business model to incorporate big data. Therefore, companies want to reap these fruits, big data set helps analyse and reveal trends, patterns, and correlations. as to whether the company is connected to the Internet or not, they need information that helps them to grow and prosper in their work, and here comes the role of big data. In the current research, the researcher dis-cusses the factors that help to adopt big data in SMEs in Palestine. The researcher approached quantitative statistical analysis and (TOE) theory was adopted to build the study model. The measurement tool, which is the questionnaire, was built to collect data. The study consisted of 310. The SmartPLS program was used to test the hypotheses. The results indicated that there is significant relationship between technological, organizational, and environmental factors and the intention to adopt big data in SMEs in Palestine, except the governmental support.

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Authors and Affiliations

  1. School of Accountancy, Universiti Utara Malaysia (UUM), 06010, Sintok, Kedah, Malaysia

    Ahmed F. S. Abulehia, Norhaiza Khairudin & Mohd Hisham Mohd Sharif

Authors
  1. Ahmed F. S. Abulehia
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  2. Norhaiza Khairudin
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  3. Mohd Hisham Mohd Sharif
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Correspondence to Ahmed F. S. Abulehia .

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Editors and Affiliations

  1. The British University in Dubai, Dubai, United Arab Emirates

    Mostafa Al-Emran

  2. Sunway University, Selangor, Malaysia

    Mohammed A. Al-Sharafi

  3. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

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Abulehia, A.F.S., Khairudin, N., Sharif, M.H.M. (2023). Factors Influencing the Intention to Adopt Big Data in Small Medium Enterprises. In: Al-Emran, M., Al-Sharafi, M.A., Shaalan, K. (eds) International Conference on Information Systems and Intelligent Applications. ICISIA 2022. Lecture Notes in Networks and Systems, vol 550. Springer, Cham. https://doi.org/10.1007/978-3-031-16865-9_12

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