Skip to main content

Why Should I Continue Using It? Factors Influencing Continuance Intention to Use E-wallet: The S-O-R Framework

  • Conference paper
  • First Online:
International Conference on Information Systems and Intelligent Applications (ICISIA 2022)

Abstract

Research on e-wallet behaviour has captured the interest of scholars in recent years as a result of the rapid changes in spending patterns. This study aims to investigate e-wallet users’ continuance usage intention by incorporating SOR theory. This study illustrates the mediating role of satisfaction and attachment in the relationship between self-congruity and continuance intention to use e-wallets. Through the use of a structured questionnaire, the self-administered data collection reached out to 550 potential respondents across Malaysia. The respondents were chosen using a non-probability purposive sampling technique. In total, 435 replies were evaluated. The analysis was conducted using Smart PLS version 3.3.5. The findings indicate that there is a positive relationship between satisfaction and attachment on one hand and intention to continue use on the other. Additionally, the results proved that attachment and satisfaction sequentially mediated the relationship between self-congruity and continuance usage intention. The conclusions of this study could benefit all stakeholders in Malaysia's Fin-Tech business, particularly those in the e-wallet community.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Malaysia Ministry Of Finance (2021) Malaysian Banking and Finance Summit 2021. https://www.mof.gov.my/portal/en/news/speech/malaysian-banking-and-finance-summit-2021. Accessed 6 Feb 2022

  2. Hanafi WNW, Toolib SN (2020) Influences of perceived usefulness, perceived ease of use, and perceived security on intention to use digital payment : a comparative study among Malaysian younger and older adults. Int J Bus Manage 3(1):15–24

    Google Scholar 

  3. Bank Negara Malaysia (2021) List of non-bank e-money issuers. https://www.bnm.gov.my/non-bank-e-money-issuers. Accessed 1 Jul 2021

  4. Bhattacherjee A (2001) Understanding information systems continuance: An expectation-confirmation model. MIS Q Manag Inf Syst 25(3):351–370. https://doi.org/10.2307/3250921

    Article  Google Scholar 

  5. Foroughi B, Iranmanesh M, Hyun SS (2019) Understanding the determinants of mobile banking continuance usage intention. J Enterp Inf Manag 32(6):1015–1033. https://doi.org/10.1108/JEIM-10-2018-0237

    Article  Google Scholar 

  6. Ding Y, Chai KH (2015) Emotions and continued usage of mobile applications. Ind Manag Data Syst 115(5):833–852. https://doi.org/10.1108/IMDS-11-2014-0338

    Article  Google Scholar 

  7. J.P. Morgan Insight (2020) E-commerce payments trends: Malaysia e-commerce insights. JPMorgan Chase. https://www.jpmorgan.com/europe/merchant-services/insights/reports/malaysia. Accessed 3 Jul 2021

  8. Yang HL, Lin RX (2017) Determinants of the intention to continue use of SoLoMo services: consumption values and the moderating effects of overloads. Comput Human Behav 73:583–595. https://doi.org/10.1016/j.chb.2017.04.018

    Article  Google Scholar 

  9. Emizen Tech (2020) How to develop an e-wallet mobile? Cost & key features wallet. Emizen Tech. https://www.emizentech.com/blog/e-wallet-mobile-app-development.html. Accessed 20 Jul 2021

  10. Daragmeh A, Sági J, Zéman Z (2021) Continuous intention to use e-wallet in the context of the COVID-19 pandemic: integrating the Health Belief Model (HBM) and Technology Continuous Theory (TCT). J Open Innov Technol Mark Complex 7(2):132. https://doi.org/10.3390/joitmc7020132

    Article  Google Scholar 

  11. Al-Sharafi MA, Arshah RA, Abu-Shanab EA (2017) Factors affecting the continuous use of cloud computing services from expert’s perspective. ENCON 2017-2017 IEEE Region 10 Conference, vol 2017-Decem, p 986–991. https://doi.org/10.1109/TENCON.2017.8228001

  12. Abdul-Halim NA, Vafaei-Zadeh A, Hanifah H, Teoh AP, Nawaser K (2021) Understanding the determinants of e-wallet continuance usage intention in Malaysia. Qual Quant. https://doi.org/10.1007/s11135-021-01276-7Understanding

    Article  Google Scholar 

  13. Kumar A, Adlakaha A, Mukherjee K (2018) The effect of perceived security and grievance redressal on continuance intention to use M-wallets in a developing country. Int J Bank Mark 36(7):1170–1189. https://doi.org/10.1108/IJBM-04-2017-0077

    Article  Google Scholar 

  14. Garrouch K (2021) Does the reputation of the provider matter? A model explaining the continuance intention of mobile wallet applications. J Decis Syst 30:150–171. https://doi.org/10.1080/12460125.2020.1870261

    Article  Google Scholar 

  15. Phuong NND, Luan LT, Van Dong V, Khanh NLN (2020) Examining customers’ continuance intentions towards e-wallet usage: The emergence of mobile payment acceptance in Vietnam. J Asian Financ Econ Bus 7(9):505–516. https://doi.org/10.13106/JAFEB.2020.VOL7.NO9.505

    Article  Google Scholar 

  16. Ngah AH et al (2022) The sequential mediation model of students’ willingness to continue online learning during the COVID-19 pandemic. Res Pract Technol Enhanc Learn 17:1–17. https://doi.org/10.1186/s41039-022-00188-w

    Article  Google Scholar 

  17. Gogan ICW, Zhang Z, Matemba ED (2018) Impacts of gratifications on consumers’ emotions and continuance use intention: an empirical study of Weibo in China. Sustain 10(9):3162. https://doi.org/10.3390/su10093162

    Article  Google Scholar 

  18. Perumal S, Ali J, Shaarih H (2021) Exploring nexus among sensory marketing and repurchase intention: application of S-O-R Model. Manag Sci Lett 11:1527–1536. https://doi.org/10.5267/j.msl.2020.12.020

    Article  Google Scholar 

  19. Chen SC, Chung KC, Tsai MY (2019) How to achieve sustainable development of mobile payment through customer satisfaction: the SOR model. Sustain 11(22):1–16. https://doi.org/10.3390/su11226314

    Article  Google Scholar 

  20. Mehrabian A, Russell JA (1974) An approach to environmental psychology. The MIT Press

    Google Scholar 

  21. Cho WC, Lee KY, Yang SB (2019) What makes you feel attached to smartwatches? The stimulus–organism–response (S-O-R) perspectives. Inf Technol People 32(2):319–343. https://doi.org/10.1108/ITP-05-2017-0152

    Article  Google Scholar 

  22. Zhu L, Li H, Wang FK, He W, Tian Z (2020) How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib J Inf Manag 72(4):463–488. https://doi.org/10.1108/AJIM-11-2019-0308

    Article  Google Scholar 

  23. Herrando C, Jiménez-Martínez J, Martín-De Hoyos MJ (2019) ‘Social Commerce Users’ optimal experience: stimuli, response and culture. J Electron Commer Res 20(4):199

    Google Scholar 

  24. Fu S, Yan Q, Feng GC (2018) Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context. Int J Inf Manage 40:88–102. https://doi.org/10.1016/j.ijinfomgt.2018.01.013

    Article  Google Scholar 

  25. Ngah AH, Rahimi AHM, Gabarre S, Saifulizam NIFC, Aziz NA, Han H (2021) Voluntourism sustainability: a case of Malaysian east coast island destinations. Asia Pacific J Tour Res 26(12):1364–1385. https://doi.org/10.1080/10941665.2021.1983622

    Article  Google Scholar 

  26. Luqman A, Masood A, Weng Q, Ali A, Rasheed MI (2020) Linking excessive SNS use, technological friction, strain, and discontinuance: the moderating role of guilt. Inf Syst Manag 37(2):94–112. https://doi.org/10.1080/10580530.2020.1732527

    Article  Google Scholar 

  27. Baghozzi R (1986) Principles of marketing management. Science Research Associates, Chicago, IL, USA

    Google Scholar 

  28. Tuan Mansor TM, Mohamad Ariff A, Hashim HA, Ngah AH (2020) External whistleblowing intentions of auditors: a perspective based on stimulus–organism–response theory. Corp Gov: Int J Bus Soc 22(4):871–897. https://doi.org/10.1108/cg-03-2021-0116

    Article  Google Scholar 

  29. Sirgy MJ (2018) Self-congruity theory in consumer behavior: a little history. J Glob Sch Mark Sci 28(2):197–207. https://doi.org/10.1080/21639159.2018.1436981

    Article  Google Scholar 

  30. Kim M, Thapa B (2018) The influence of self-congruity, perceived value, and satisfaction on destination loyalty: a case study of the Korean DMZ. J Herit Tour 13(3):224–236. https://doi.org/10.1080/1743873X.2017.1295973

    Article  Google Scholar 

  31. Widjiono LM, Japarianto E (2014) Analisa Pengaruh self image congruity, retail service quality, Dan customer perceived service quality Terhadap repurchase intention Dengan customer satisfaction Sebagai Variabel intervening Di Broadway Barbershop Surabaya. J Manaj Pemasar 9(1):35–42. https://doi.org/10.9744/pemasaran.9.1.35-42

    Article  Google Scholar 

  32. Gwinner KP, Eaton J (1999) Building brand image through event sponsorship: the role of image transfer. J Advert 28(4):47–57. https://doi.org/10.1080/00913367.1999.10673595

    Article  Google Scholar 

  33. Peters S, Leshner G (2013) Get in the game: the effects of game-product congruity and product placement proximity on game players processing of brands embedded in advergames. J Advert 42(2–3):113–130. https://doi.org/10.1080/00913367.2013.774584

    Article  Google Scholar 

  34. Phua J, Kim J (2018) Starring in your own Snapchat advertisement: influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. Tele Inf 35(5):1524–1533. https://doi.org/10.1016/j.tele.2018.03.020

    Article  Google Scholar 

  35. Japutra A, Ekinci Y, Simkin L (2019) Self-congruence, brand attachment and compulsive buying. J Bus Res 99:456–463. https://doi.org/10.1016/j.jbusres.2017.08.024

    Article  Google Scholar 

  36. Japutra A, Ekinci Y, Simkin L (2014) Exploring brand attachment, its determinants and outcomes. J Strateg Mark 22(7):616–630. https://doi.org/10.1080/0965254X.2014.914062

    Article  Google Scholar 

  37. Bowlby J (1970) Attachment and loss. Br J Sociol 21(1):111–112

    Article  Google Scholar 

  38. Park CW, MacInnis DJ, Priester J, Eisingerich AB, Iacobucci D (2010) Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. J Mark 74(6):1–17. https://doi.org/10.1509/jmkg.74.6.1

    Article  Google Scholar 

  39. Cao YY, Qin XH, Li JJ, Long QQ, Hu B (2020) ‘Exploring seniors’ continuance intention to use mobile social network sites in China: a cognitive-affective-conative model. Univers Access Inf Soc 21:71–92. https://doi.org/10.1007/s10209-020-00762-3

    Article  Google Scholar 

  40. Dwivedi A, Johnson LW, Wilkie DC, De Araujo-Gil L (2019) Consumer emotional brand attachment with social media brands and social media brand equity. Eur J Mark 53(6):1176–1204. https://doi.org/10.1108/EJM-09-2016-0511

    Article  Google Scholar 

  41. Shin JI, Chung KH, Oh JS, Lee CW (2013) The effect of site quality on repurchase intention in Internet shopping through mediating variables: the case of university students in South Korea. Int J Inf Manage 33(3):453–463. https://doi.org/10.1016/j.ijinfomgt.2013.02.003

    Article  Google Scholar 

  42. Udo GJ, Bagchi KK, Kirs PJ (2010) An assessment of customers’ e-service quality perception, satisfaction and intention. Int J Inf Manage 30(6):481–492. https://doi.org/10.1016/j.ijinfomgt.2010.03.005

    Article  Google Scholar 

  43. Trivedi SK, Yadav M (2017) Predicting online repurchase intentions with e-Satisfaction as mediator: a study on Gen Y. J Inf Knowl Manag Syst 40(3):427–447. https://doi.org/10.1108/VJIKMS-10-2017-0066

    Article  Google Scholar 

  44. Al-Sharafi MA, Al-Qaysi N, Iahad NA, Al-Emran M (2021) Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach. Int J Bank Mark 40(5):1071–1095. https://doi.org/10.1108/IJBM-07-2021-0291

    Article  Google Scholar 

  45. Chuah SHW, Rauschnabel PA, Marimuthu M, Thurasamy R, Nguyen B (2017) Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty. J Serv Theory Pract 27(3):616–641. https://doi.org/10.1108/JSTP-05-2016-0107

    Article  Google Scholar 

  46. Veeramootoo N, Nunkoo R, Dwivedi YK (2018) What determines success of an e-government service? Validation of an integrative model of e-filing continuance usage. Gov Inf Q 35(2):161–174. https://doi.org/10.1016/j.giq.2018.03.004

    Article  Google Scholar 

  47. Hepola J, Leppäniemi M, Karjaluoto H (2020) Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption. J Retail Consum Serv 57:102232. https://doi.org/10.1016/j.jretconser.2020.102232

    Article  Google Scholar 

  48. Aguinis H, Edwards JR, Bradley KJ (2017) Improving our understanding of moderation and mediation in strategic management research. Organ Res Methods 20(4):665–685. https://doi.org/10.1177/1094428115627498

    Article  Google Scholar 

  49. MacKinnon DP (2015) Mediating variable, 2nd edn., vol. 15. Elsevier

    Google Scholar 

  50. C. Peng, Z. OuYang, and Y. Liu, ‘Understanding bike sharing use over time by employing extended technology continuance theory’, Transp. Res. Part A Policy Pract., vol. 124, pp. 433–443, 2019. https://doi.org/10.1016/j.tra.2019.04.013.

  51. Sharma TG, Hamari J, Kesharwani A, Tak P (2020) Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk. Behav Inf Technol 41(2):348–364. https://doi.org/10.1080/0144929X.2020.1811770

    Article  Google Scholar 

  52. Hair JF, Hult GTM, Ringle CM, Sarstedt M (2017) A primer on partial least squares structural equation modeling (PLS-SEM), Second Edition. SAGE, Los Angeles

    MATH  Google Scholar 

  53. Ringle CM, Wende S, Becker JM (2015) In press—journal of rheology. SmartPLS 3:1–16

    Google Scholar 

  54. Rahi S, Khan MM, Alghizzawi M (2021) Extension of Technology Continuance Theory (TCT) with Task Technology Fit (TTF) in the context of Internet banking user continuance intention. Int J Qual Reliab Manage 38(4):986–1004. https://doi.org/10.1108/IJQRM-03-2020-0074

    Article  Google Scholar 

  55. Pedeliento G, Andreini D, Bergamaschi M, Salo J (2016) Brand and product attachment in an industrial context: the effects on brand loyalty. Ind Mark Manag 53:194–206. https://doi.org/10.1016/j.indmarman.2015.06.007

    Article  Google Scholar 

  56. Hair JF, Risher JJ, Sarstedt M, Ringle CM (2019) When to use and how to report the results of PLS-SEM. Eur Bus Rev 31(1):2–24. https://doi.org/10.1108/EBR-11-2018-0203

    Article  Google Scholar 

  57. Halimi MF, Gabarre S, Rahi S, Al-Gasawneh JA, Ngah AH (2021) ‘Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia, J Islam Mark. https://doi.org/10.1108/JIMA-01-2021-0014

  58. Ngah AH, Kamalrulzaman NI, Ibrahim F, Osman NAA, Ariffin NA (2021) The effect of soft skills, ethics, and value on the willingness of employers to continue recruiting UMT graduates. Manag Sci Lett 11:1689–1698. https://doi.org/10.5267/j.msl.2020.12.002

    Article  Google Scholar 

  59. Ngah AH, Kim HD, Hanafiah RM, Salleh NHM, Jeevan J, Asri NM (2019) Willingness to pay for Halal transportation cost: the stimulus-organism-response model. Int J e-Navig Marit Econ 12:11–21

    Google Scholar 

  60. Podsakoff PM, MacKenzie SB, Podsakoff NP (2012) Sources of method bias in social science research and recommendations on how to control it. Annu Rev Psychol 63:539–569. https://doi.org/10.1146/annurev-psych-120710-100452

    Article  Google Scholar 

  61. Ngah AH, Gabarre S, Han H, Rahi S, Al-Gasawneh JA, Park SH (2021) Intention to purchase halal cosmetics: Do males and females differ? A multigroup analysis. Cosmetics 8(1):1–14. https://doi.org/10.3390/cosmetics8010019

    Article  Google Scholar 

  62. Kock N (2015) Common method bias in PLS-SEM. Int J e-Collab 11(4):1–10. https://doi.org/10.4018/ijec.2015100101

    Article  MathSciNet  Google Scholar 

  63. Kock N (2015) Common method bias in PLS-SEM: a full collinearity assessment approach. Int J e-Collab 11(4):1–10. https://doi.org/10.4018/ijec.2015100101

    Article  MathSciNet  Google Scholar 

  64. Hair JF, Babin BJ, Krey N (2017) Covariance-based structural equation modeling in the journal of advertising: review and recommendations. J Advert 46(1):163–177. https://doi.org/10.1080/00913367.2017.1281777

    Article  Google Scholar 

  65. Franke G, Sarstedt M (2019) Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. Internet Res 29(3):430–447. https://doi.org/10.1108/IntR-12-2017-0515

    Article  Google Scholar 

  66. Hair J, Hollingsworth CL, Randolph AB, Chong AYL (2017) An updated and expanded assessment of PLS-SEM in information systems research. Ind Manag Data Syst 117(3):442–458. https://doi.org/10.1108/IMDS-04-2016-0130

    Article  Google Scholar 

  67. Ngah AH, Thurasamy R, Mohd Salleh NH, Jeevan J, Md Hanafiah R, Eneizan B (2021) Halal transportation adoption among food manufacturers in Malaysia: the moderated model of technology, organization and environment (TOE) framework. J Islam Mark. https://doi.org/10.1108/jima-03-2020-0079

  68. Tuan Mansor TM, Ariff AM, Hashim HA, Ngah AH (2021) ‘Whistleblowing intentions among external auditors: an application of the moderated multicomponent model of the theory of planned behavior. Meditari Account Res 30(5):1309–1333. https://doi.org/10.1108/MEDAR-07-2020-0948

    Article  Google Scholar 

  69. Cohen J (1992) A power primer, July

    Google Scholar 

  70. Preacher KJ, Hayes AF (2008) Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behav Res Methods 40(3):879–891. https://doi.org/10.3758/BRM.40.3.879

    Article  Google Scholar 

  71. Raman P, Aashish K (2021) To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India. Int. J. Bank Mark 39(2):242–271. https://doi.org/10.1108/IJBM-04-2020-0167

    Article  Google Scholar 

  72. Khayer A, Bao Y (2019) The continuance usage intention of Alipay: Integrating context-awareness and technology continuance theory (TCT). Bottom Line 32(3):211–229. https://doi.org/10.1108/BL-07-2019-0097

    Article  Google Scholar 

  73. Zou Y, Meng F, Li Q (2021) Chinese diaspora tourists’ emotional experiences and ancestral hometown attachment. Tour Manag Perspect 37:100768. https://doi.org/10.1016/j.tmp.2020.100768

    Article  Google Scholar 

  74. Mombeuil C, Uhde H (2021) Relative convenience, relative advantage, perceived security, perceived privacy, and continuous use intention of China’s WeChat Pay: a mixed-method two-phase design study. J Retail Consum Serv 59:102384. https://doi.org/10.1016/j.jretconser.2020.102384

    Article  Google Scholar 

  75. Matute J, Polo-Redondo Y, Utrillas A (2016) The influence of EWOM characteristics on online repurchase intention. Online Inf Rev 40(7):1090–1110. https://doi.org/10.1108/oir-11-2015-0373

    Article  Google Scholar 

  76. Bulut ZA, Karabulut AN (2018) Examining the role of two aspects of eWOM in online repurchase intention: an integrated trust–loyalty perspective. J Consum Behav 17(4):407–417. https://doi.org/10.1002/cb.1721

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Aznida Wati Abdul Ghani .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Ghani, A.W.A., Ngah, A.H., Yaakop, A.Y. (2023). Why Should I Continue Using It? Factors Influencing Continuance Intention to Use E-wallet: The S-O-R Framework. In: Al-Emran, M., Al-Sharafi, M.A., Shaalan, K. (eds) International Conference on Information Systems and Intelligent Applications. ICISIA 2022. Lecture Notes in Networks and Systems, vol 550. Springer, Cham. https://doi.org/10.1007/978-3-031-16865-9_1

Download citation

Publish with us

Policies and ethics