Abstract
This chapter studies the appearance of foreign actors in the domestic elections within the member states. The authors demonstrate that it was quite common to portray external politicians in these national campaigns (political Europeanisation) and to also represent them as enemies or threats. Good examples of this were populists such as Hungarian Prime Minister Orban and the Italian League Party leader Salvini. However, some strategists also used foreign politicians to strengthen their campaigns, not least where further or future transnational cooperation was seen as beneficial, if not crucial. Less common was what the authors termed institutionalised Europeanisation, whereby the presence of Spitzenkandidaten was tracked and recorded as an example of a more top-down kind of campaigning.
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Notes
- 1.
Borrell et al. use personalisation to describe the strategy of individual politicians becoming essentially interpretive patterns for different complex political issues (Borrell et al. 2017, p. 170), while excluding the privatisation aspect of personalisation, that is a specific form of the phenomenon referring to ‘the rising importance of the politician as “ordinary” person’, resulting in the media focusing on the candidates’ personal characteristics and personal life (Van Aelst et al. 2012, p. 206).
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Stumpf, P.B., Palócz, O.S., Merkovity, N. (2022). Campaigns Without Frontiers? The Europeanisation of the 2019 Elections Based on the Appearance of Foreign Public Figures in National Campaigns. In: Novelli, E., Johansson, B., Wring, D. (eds) The 2019 European Electoral Campaign. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-98993-4_11
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