Skip to main content

The Framing of Right-Wing Populism: Intricacies of ‘Populist’ Narratives, Emotions, and Resonance

  • Chapter
  • First Online:
The Palgrave Handbook of Populism

Abstract

In order to embrace the complexities and ambivalences that constitute the global and multifaceted phenomenon of populism, this contribution proposes a), a shift of scholarly attention to the particularities of framing political issues in populist practice, and b), the facilitation of micropolitical approaches in researching these framing practices and their responses. Using the Alternative for Germany’s framing of the “returning wolves” debate in Eastern Germany as an example, this contribution offers a situated approach to understanding right-wing populism, and provides insights into framing techniques that serve to cause affective resonance with people who, supposedly, feel left behind.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 249.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Literature

  • Akkerman, A., Mudde, C., & Zaslove, A. (2014). How populist are the people? Measuring populist attitudes in voters. Comparative Political Studies, 47(9), 1324–1353.

    Article  Google Scholar 

  • Arzheimer, K., & Berning, C. C. (2019). How the Alternative for Germany (AfD) and their voters veered to the radical right, 2013–2017. Electoral Studies, 60, 102–140.

    Article  Google Scholar 

  • Bennett, J., & Shapiro, M. J. (2002). Introduction. In J. Bennett & M. J. Shapiro (Eds.), The politics of moralizing (pp. 1–10). Routledge.

    Google Scholar 

  • Bergmann, K., Diermeier, M., & Niehues, J. (2016). Parteipräferenz und Einkommen. Die AfD – eine Partei der Besserverdiener? IW-Kurzbericht 19. Institut der Deutschen Wirtschaft Köln.

    Google Scholar 

  • Betz, H.-G. (2020). The emotional underpinnings of radical right populist mobilization: Explaining the protracted success of radical right-wing populist parties. CARR Research Insight 2020.2. London, UK: Centre for Analysis of the Radical Right.

    Google Scholar 

  • Busby, E. C., Gubler, J. R., & Hawkins, K. A. (2019). Framing and blame attribution in populist rhetoric. The Journal of Politics, 81(2), 616–630.

    Article  Google Scholar 

  • Busher, J., Giurlando, P., & Sullivan, G. B. (2018). Introduction: The emotional dynamics of backlash politics beyond anger, hate, fear, pride, and loss. Humanity & Society, 42(4), 399–409.

    Article  Google Scholar 

  • Canovan, M. (1999). Trust the people! Populism and the two faces of democracy. Political Studies, 47, 2–16.

    Article  Google Scholar 

  • Castelli Gattinara, P. (2020). The study of the far right and its three E’s: Why scholarship must go beyond Eurocentrism, Electoralism and Externalism. French Politics, 18, 314–333.

    Google Scholar 

  • Dellenbaugh-Losse, M., Homeyer, J., Leser, J., & Pates, R. (2020). Toxische Orte? Faktoren der regionalen Anfälligkeit für völkischen Nationalismus. In L. Berg & J. Üblacker (Eds.), Rechtes Denken, Rechte Räume? Demokratiefeindliche Entwicklungen und ihre räumlichen Kontexte (pp. 47–82). Transcript.

    Google Scholar 

  • Frank, E., Heinzer, N., & Tschofen, B. (2016). Wolfsmanagement als kultureller Prozess (Working Paper zum Symposium). “WOLFSMANAGEMENT: WISSEN_SCHAF(F)T_PRAXIS”. SNF-Projekt “Wölfe: Wissen und Praxis”, ISEK – Institut für Sozialanthropologie und Empirische Kulturwissenschaft, Universität Zürich.

    Google Scholar 

  • Gest, J., Reny, T., & Mayer, J. (2017). Roots of the radical right: Nostalgic deprivation in the United States and Britain. Comparative Political Studies, 51(13), 1694–1719.

    Article  Google Scholar 

  • Göpffarth, J. (2020). Activating the socialist past for a nativist future: Far-right intellectuals and the prefigurative power of multidirectional nostalgia in Dresden. Social Movement Studies, 1–18.

    Google Scholar 

  • Hameleers, M., Bos, L., & de Vreese, C. (2018). Framing blame: Toward a better understanding of the effects of populist communication on populist party preferences. Journal of Elections, Public Opinion and Parties, 28(3), 380–398.

    Article  Google Scholar 

  • Hansen, M. A., & Olsen, J. (2019). Flesh of the same flesh: A study of voters for the Alternative for Germany (AfD) in the 2017 federal election. German Politics, 28(1), 1–19.

    Article  Google Scholar 

  • Hawkins, K. A., Read, M., & Pauwels, T. (2017). Populism and its causes. In C. Rovira Kaltwasser, P. A. Taggart, P. Ochoa Espejo, & P. Ostiguy (Eds.), The Oxford handbook of populism (1st ed., pp. 341–364). Oxford University Press.

    Google Scholar 

  • Hawkins, K. A., Rovira Kaltwasser, C., & Andreadis, I. (2020). The activation of populist attitudes. Government and Opposition, 55(2), 283–307.

    Article  Google Scholar 

  • Heinzer, N. (2016). Der Wolf M64 im Lötschental. Ethnographische Schlaglichter aus einem Wolfsdurchzugsgebiet. Schweizer Volkskunde, 106(3), 62–66.

    Google Scholar 

  • Herzfeld, M. (2019). How populism works. In B. Kapferer & D. Theodossopoulos (Eds.), Democracy’s paradox: Populism and its contemporary crisis (pp. 122–138). Berghahn.

    Google Scholar 

  • Hochschild, A. R. (2016). Strangers in their own land: Anger and mourning on the American right. The New Press.

    Google Scholar 

  • Ioanide, P. (2015). The emotional politics of racism: How feelings trump facts in an era of colorblindness. Stanford University Press.

    Google Scholar 

  • Jagers, J., & Walgrave, S. (2007). Populism as political communication style: An empirical study of political parties’ discourse in Belgium. European Journal of Political Research, 46(3), 319–345.

    Article  Google Scholar 

  • Jansen, R. S. (2011). Populist mobilization: A new theoretical approach to populism. Sociological Theory, 29(2), 75–96.

    Article  Google Scholar 

  • Jensen, U. (2017). Zornpolitik. Suhrkamp.

    Google Scholar 

  • Kalmar, I., & Shoshan, N. (2020). Islamophobia in Germany, East/West: An introduction. Journal of Contemporary European Studies, 28(1), 1–14.

    Article  Google Scholar 

  • Kenny, M. (2017). Back to the populist future? Understanding nostalgia in contemporary ideological discourse. Journal of Political Ideologies, 22(3), 256–273.

    Article  Google Scholar 

  • Kølvraa, C. (2020). Wolves in sheep’s clothing? The Danish far right and ‘wild nature’. In B. Forchtner (Ed.), The far right and the environment: Politics, discourse and communication (pp. 107–120). Routledge.

    Google Scholar 

  • Lengfeld, H. (2017). Die „Alternative für Deutschland“: Eine Partei für Modernisierungsverlierer? Kölner Zeitschrift Für Soziologie, 38, 379–399.

    Article  Google Scholar 

  • Leser, J., & Spissinger, F. (2020). The functionality of affects: Conceptualising far-right populist politics beyond negative emotions. Global Discourse, 10(2), 325–342.

    Article  Google Scholar 

  • Mayer, S., Ajanovic, E., & Sauer, B. (2014). Intersections and inconsistencies: Framing gender in right-wing populist discourses in Austria. NORA—Nordic Journal of Feminist and Gender Research, 22(4), 250–266.

    Google Scholar 

  • Mazzarella, W. (2017). The mana of mass society. The University of Chicago Press.

    Google Scholar 

  • Mazzarella, W. (2019). The anthropology of populism: Beyond the liberal settlement. Annual Review of Anthropology, 48(1), 45–60.

    Google Scholar 

  • Minkenberg, M. (Ed.). (2010). Historical legacies and the radical right in post-Cold War Central and Eastern Europe. ibidem-Verlag.

    Google Scholar 

  • Mudde, C. (2007). Populist radical right parties in Europe. Cambridge University Press.

    Book  Google Scholar 

  • Mudde, C., & Rovira Kaltwasser, C. (2017). Populism: A very short introduction. Oxford University Press.

    Google Scholar 

  • Pates, R., & Leser, J. (2021). The Wolves are coming back: On the politics of fear in Eastern Germany. Manchester University Press.

    Google Scholar 

  • Patzelt, W. J. (2018). Mängel in der Responsivität oder Störungen in der Kommunikation? Deutschlands Repräsentationslücke und die AfD. Zeitschrift für Parlamentsfragen, 49(4), 885–895.

    Article  Google Scholar 

  • Pelinka, A. (2018). Identity politics, populism and the far right. In R. Wodak & B. Forchtner (Eds.), The Routledge handbook of language and politics (pp. 618–629). Routledge.

    Google Scholar 

  • Salmela, M., & von Scheve, C. (2017). Emotional roots of right-wing political populism. Social Science Information, 56(4), 567–595.

    Article  Google Scholar 

  • Skogen, K., Krange, O., & Figari, H. (2017). Wolf conflicts: A sociological study. Berghahn Books.

    Google Scholar 

  • Steenvoorden, E., & Harteveld, E. (2018). The appeal of nostalgia: The influence of societal pessimism on support for populist radical right parties. West European Politics, 41(1), 28–52.

    Article  Google Scholar 

  • Stückrad, J. (2010). “Ich schimpfe nicht, ich sage nur die Wahrheit”: Eine Ethnographie des Unmuts am Beispiel der Bewohner des Elbe-Elster-Kreises, Brandenburg. Ludwig.

    Google Scholar 

  • von Essen, E., & Allen, M. (2017). A reluctant right-wing social movement: On the ‘good sense’ of Swedish hunters. Journal of Rural Studies, 50, 139–147.

    Article  Google Scholar 

  • Weisskircher, M. (2020). The strength of far‐right AfD in Eastern Germany: The East‐West divide and the multiple causes behind ‘populism.’ The Political Quarterly, 1–7.

    Google Scholar 

  • Wodak, R. (2019). Entering the “post-shame era”: The rise of illiberal democracy, populism and neo-authoritarianism in Europe. Global Discourse, 9(1), 195–213.

    Article  Google Scholar 

  • Wodak, R. (2015). The politics of fear: What right-wing populist discourses mean. Sage.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Julia Leser .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Leser, J., Pates, R. (2022). The Framing of Right-Wing Populism: Intricacies of ‘Populist’ Narratives, Emotions, and Resonance. In: Oswald, M. (eds) The Palgrave Handbook of Populism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-80803-7_27

Download citation

Publish with us

Policies and ethics