Abstract
With the continuous development of information technology, the emergence of artificial intelligence has gradually replaced many jobs in all walks of life in society, and there has been a situation of competition between humans and machines. Therefore, college students must improve their comprehensive quality to stand on their own invincible position. In order to improve the overall quality of college graduates, major colleges and universities have opened a path to explore the construction of bilingual courses. The construction of bilingual courses can enable colleges and universities to provide society with new types of talents who are proficient in both majors and foreign languages. This article takes the “International Marketing (Bilingual)” course of marketing as an example to study the reform and construction path of bilingual courses in colleges and universities in the era of information technology, and strive to use advanced information technology to form a diversified teaching model to promote higher education development.
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Lu, M. (2021). Bilingual Curriculum Reform in Colleges and Universities in the Information Technology Era. In: Sugumaran, V., Xu, Z., Zhou, H. (eds) Application of Intelligent Systems in Multi-modal Information Analytics. MMIA 2021. Advances in Intelligent Systems and Computing, vol 1385. Springer, Cham. https://doi.org/10.1007/978-3-030-74814-2_89
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DOI: https://doi.org/10.1007/978-3-030-74814-2_89
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