Abstract
The main aim of this research is to find out the role of digital business in achieving Generation Z human capital sustainability by measuring the extent of relationship between the dependent variable that is Generation Z Human Capital Sustainability and the independent variables that fall under Digital Business which are Social Media Presence, Digitalization of Human Resource Practices, and Digital Work Environment. A quantitative approach has been followed to collect data through the survey method to answer the research question and test it. A purposive sampling method was used. A total of 253 questionnaires were attempted online, out of which 124 were fully complete, as 105 were disqualified due to their ineligibility to fit the research sample requirements, signifying a response rate is 49%. Results have indicated that social media presence has no significant relationship with Gen Z human capital sustainability, while digitalization of HR practices, digitalized work environment, and overall digitalized business environment have a significant relationship with Gen Z human capital sustainability. Based on the research results, the researchers recommended HR leaders can adapt a number of strategies to get the best candidates from the fresh talent pools that is Generation Z. Organizations need to offer more learning and development programs and opportunities in order to keep them engaged. Moreover, organization need to include more flexibility and support innovation and creativity within the workplace.
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Shabib, M., Saberi, M., Wadi, R.M.A. (2021). The Role of Digital Business in Achieving Generation Z Human Capital Sustainability. In: Hamdan, A., Hassanien, A.E., Khamis, R., Alareeni, B., Razzaque, A., Awwad, B. (eds) Applications of Artificial Intelligence in Business, Education and Healthcare . Studies in Computational Intelligence, vol 954. Springer, Cham. https://doi.org/10.1007/978-3-030-72080-3_3
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