Skip to main content

Bread, Meat, and Water and the Taste of Globalization: New Trends in Food Consumption and Production in Poland

  • Chapter
  • First Online:
Cultural Change in East-Central European and Eurasian Spaces
  • 213 Accesses

Abstract

Continuing with the theme of cultural diffusion and popular culture, Urszula Jarecka delves into the transformation of the present-day Polish culinary palette. Drawn from a range of existing sources such as cookbooks, opinion polls, and culinary magazines, Jarecka describes the intersections between tradition and imported foods or practices. Her descriptions across the three main categories of food and drink production and consumption—bread, meat, and water—reveal how new fusions have developed under globalization, Europeanization, and Americanization. Beyond new foods and eating lifestyles, these developments are playing out at social levels, including ideological battles between groups.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Notes

  1. 1.

    In 2010 in IFIS PAN began the research project, “Luxury and Poverty,” sponsored by NCN and conducted by Urszula Jarecka with a team of researchers. The results were published in two books: Jarecka (2013a) and Jarecka (2013b). In 2012 another research project began, conducted by Henryk Domański and his team; the book Wzory Jedzenia a Struktura Społeczna (Domański et al., 2015) presents the main results.

  2. 2.

    For instance, in the 1970s two types of milk were produced—low-fat and high-fat—and they were sold throughout the country in bottles with easily recognizable attributes—especially their silver or golden caps.

  3. 3.

    More information about this topic can be found in CBOS report in Polish: “People’s Poland: Experience, Evaluation, Associations,” May 2014. Fieldwork for the national sample: February and May 2014, N = 1074. The random address sample is representative of the adult population of Poland (p. 3: http://www.cbos.pl/EN/publications/reports/2014/061_14.pdf).

  4. 4.

    In many cookbooks, we can identify this tendency (Aleksandrowicz & Gumowska, 1991; Bagińska et al., 1976; Bytnerowiczowa, 1989; Gumowska, 1976). One of these, with a tremendously large print run and with a great number of subsequent editions, was Zdrowo i Smacznie: Poradnik Racjonalnego Żywienia Rodziny w Zdrowiu i Chorobie (Healthy and Tasty: The Guide to the Rational Feeding of the Family in Health and Disease) (Czerny et al., 1965).

  5. 5.

    Sometimes they resembled “kitchen fiction,” in that they were drafted as guides to healthy eating in which the focus was ideology and not the meal itself or how to cook it. Moreover, those books also suffered from “cognitive dissonance,” as when they sang the praises of buckwheat as a base for desserts or lamented the lack of appreciation for stewed fruit juices—and yet included pineapple in recipes for desserts, something that was unavailable.

  6. 6.

    During the late PRL, when rationed goods were of mediocre quality (e.g., imitation chocolates), recipes circulated for home-production of caramels and other treats.

  7. 7.

    Data gathered in 2013: http://www.money.pl/gospodarka/statistica/artykul/statistica-ile-jest-polskich-sklepow-w,175,0,1824943.html.

  8. 8.

    http://www.cbos.pl/SPISKOM.POL/2014/K_115_14.PDF.

  9. 9.

    http://www.cbos.pl/SPISKOM.POL/2010/K_030_10.PDF.

  10. 10.

    This problem was mentioned more than 100 years ago by Lucyna Ćwierczakiewiczowa in the 23rd edition of her famous nineteenth-century Polish cookbook. She mentioned the change of the main meal hours from 12:00–14:00 to the period of 17:00–18:00, due to the changes of working hours in the cities (Ćwierczakiewiczowa, 1988, pp. 384–385). However, during the PRL era, the daily schedule was more stable for every social stratum and age group, and the main meal was served in the school and workplace cafeterias. After the system transformation in some workplaces (in some corporations) “the day is longer” than in the previous epoch, and the mealtime is not as typical as in the rest of society.

  11. 11.

    http://www.cbos.pl/SPISKOM.POL/2009/K_019_09.PDF.

  12. 12.

    The fast foods emblematic of our rushed culture do not foster the hygienic practices advocated by health centers. How can parents demand that their kids wash their hands before each meal if they are fed kebab or a zapiekanka from a street-vendor, where there is no restroom? One may also wonder how many adults are certain to wash their hands at restaurants and cafés before a quick coffee and cake.

  13. 13.

    “Fat Thursday” (tłusty czwartek) is the first day of the last week of carnival. It is a lay tradition celebrated just before Lent (Ogrodowska, 2009, pp. 90–93).

  14. 14.

    This problem was discussed in the press, and on internet sites: http://biznes.newsweek.pl/spada-spozycie-pieczywa-piekarnie-upadaja-newsweek-pl,artykuly,279640,1.html.

  15. 15.

    One example is an issue in the series, Kuchnia Polska (Polish Kitchen), entitled Potrawy z Rusztu i Grilla, or “Dishes from Grate and Barbeque.”

  16. 16.

    http://www.tesco.pl/grill/.

  17. 17.

    People used to drink tea for breakfast and supper, and compote for dinner. Coffee was consumed at work and/or carbonated water that had been “produced” at home was consumed in the afternoon, popular during summer months.

  18. 18.

    Report on the mineral water market prepared by GfK Polonia Sp. z.o.o. https://www.gfk.com/es-co/insights/press-release/rynek-wody-mineralnej-w-polsce/.

  19. 19.

    Some non-Polish brand names and advertising slogans convey their purity for health, such as “Good water – Dobrawa” (Good).

  20. 20.

    Some non-Polish brand names and advertising slogans convey their purity for health, such as “Good water – Dobrawa” (Good).

  21. 21.

    To analyze the changes in tastes and experiences in food processing I used cookbooks from the nineteenth century such as Lucyna Ćwierczakiewiczowa, 365 Obiadów [365 Dinners] (1988), and from the twentieth century, especially from the communist era in Poland, such as Czerny et al., Zdrowo i Smacznie [Healthy and Tasty] (1965) and Irena Gumowska, Wenus z Patelnią [Venus with Frying Pan] (1973). Examples are taken from these books and from the popular press.

  22. 22.

    Włoszczyzna literally means “vegetables of Italian origin,” “a bunch of mixed vegetables (usually carrot, leek, celeriac and parsley, used for cooking soups)” (Bulas &Witfield, 2003).

  23. 23.

    The number of globalization waves depends on how the corporations’ activity after World War II is treated; some researchers claim that countries from the Eastern Bloc were excluded from this exchange of goods.

References

  • Aleksandrowicz, J., & Gumowska, I. (1991). Kuchnia i medycyna. Warszawa: Wydawnictwo WATRA.

    Google Scholar 

  • Bagińska, Z., et al. (1976). Dobra kuchnia. Żywienie w rodzinie. Warszawa: Wydawnictwo WATRA.

    Google Scholar 

  • Baranowski, B. (1979). Polska karczma. Restauracja. Kawiarnia. Wrocław and Warszawa: Ossolineum.

    Google Scholar 

  • Bockenheim, K. (2004). Przy polskim stole. Wrocław: Wydawnictwo Dolnośląskie.

    Google Scholar 

  • Bulas, K., & Whitfield, F. J. (2003). The New Kosciuszko Foundation dictionary: English-Polish, Polish-English. New York: Kosciuszko Foundation.

    Google Scholar 

  • Bytnerowiczowa, B. (1989). Kuchnia oszczędniej gospodyni. Warszawa: Wydawnictwo WATRA.

    Google Scholar 

  • Ćwierczakiewiczowa, L. (1988). 365 obiadów (Reprint of XXIII edition). Kraków: Krajowa Agencja Wydawnicza.

    Google Scholar 

  • Czerny, Z., Kierst, W., Strasburger, M., & Kapuścińska, M. (1965). Zdrowo i smacznie: Poradnik racjonalnego żywienia rodziny w zdrowiu i chorobie. Warszawa: Państwowy Zakład Wydawnictw Lekarskich.

    Google Scholar 

  • Domański, H., Karpiński, Z., Przybysz, D., & Straczuk, J. (2015). Wzory jedzenia a struktura społeczna. Warszawa: Naukowe Scholar.

    Google Scholar 

  • Dudek, A., & Zblewski, Z. (2008). Utopia nad Wisłą: Historia PRLu. Warszawa and Bielsko-Biała: Wydawnictwo Szkolne PWN.

    Google Scholar 

  • Gumowska, I. (1973). Wenus z patelnią. Warszawa: Instytut Wydawniczy CRZZ.

    Google Scholar 

  • Gumowska, I. (1976). Od ananasa do ziemniaka. Warszawa: Instytut Wydawniczy CRZZ.

    Google Scholar 

  • Jarecka, U. (2013a). Luksus w szarej codzienności. Społeczno-moralne konteksty konsumpcji. Warszawa: Wyd. IFIS PAN.

    Google Scholar 

  • Jarecka, U. (2013b). Luksus versus niedostatek. Społeczno-ekonomiczne tło konsumpcji. Warszawa: Wyd. IFIS PAN.

    Google Scholar 

  • Lemnis, M., & Henryk, V. (1979). Old Polish traditions in the kitchen and at the table (E. Lewandowska, Trans.). Warsaw: Interpress Publishers.

    Google Scholar 

  • Mazurek, M. (2010). Społeczeństwo kolejki. O doświadczeniach niedoboru 1945–1989. Warszawa: Wydawnictwo Trio.

    Google Scholar 

  • Ogrodowska, B. (2009). Polskie obrzędy i zwyczaje doroczne. Warszawa: Sport i Turystyka – MUZA SA.

    Google Scholar 

  • Ogrodowska, B. (2012). Tradycje polskiego stołu. Warszawa: Sport i Turystyka – MUZA SA.

    Google Scholar 

  • Ritzer, G. (2015). The McDonaldization of society. London: Sage.

    Google Scholar 

  • Sikorska, J. (1998). Konsumpcja. Warunki, zróżnicowania, strategie. Warszawa: Wyd. IFIS PAN.

    Google Scholar 

  • Tarkowska, E. (2013). Dyskursy ubóstwa i wykluczenia społecznego. Warszawa: Wyd. IFIS PAN.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Urszula Jarecka .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Jarecka, U. (2021). Bread, Meat, and Water and the Taste of Globalization: New Trends in Food Consumption and Production in Poland. In: Pearce, S.C., Sojka, E. (eds) Cultural Change in East-Central European and Eurasian Spaces. Springer, Cham. https://doi.org/10.1007/978-3-030-63197-0_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-63197-0_8

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-63196-3

  • Online ISBN: 978-3-030-63197-0

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics