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The Role of Corporate Social Responsibility in Business Sustainability

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Global Challenges to CSR and Sustainable Development

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

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Abstract

CSR is important not just because it helps businesses to help society and communities but because it can help firms to build trust and identify with the needs of communities. Establishing and keeping trust with customers, communities and regulators isn’t simple and can be easily damaged or lost. To be successful in the long-term, firms need to think beyond what’s affecting them today to what’s going to happen tomorrow. This isn’t just about addressing changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues A couple of studies in the past revealed that reputation and competitive advantage are the results of increased customer satisfaction after engaging in CSR . This study adds to knowledge by suggesting that Corporate strategy, Human resource strategy, Research and development strategy and Product strategy can affect CSR and hence the business sustainability of any given firm. The study proposes a conceptual model that can be tested empirically to confirm this assertion or otherwise.

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Authors and Affiliations

  1. Faculty of Management, University of Professional Studies, Accra, Ghana

    George Kofi Amoako

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  1. George Kofi Amoako
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Editors and Affiliations

  1. School of Applied Social Studies, Robert Gordon University, Aberdeen, UK

    Stephen Vertigans

  2. Guildhall School of Business and Law, London Metropolitan University, LONDON, UK

    Samuel O. Idowu

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Amoako, G.K. (2021). The Role of Corporate Social Responsibility in Business Sustainability. In: Vertigans, S., Idowu, S.O. (eds) Global Challenges to CSR and Sustainable Development. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-030-62501-6_11

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