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Social Media Impact on Business: A Systematic Review

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Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020 (AISI 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1261))

Abstract

Social media is a multifaceted phenomenon that significantly affects business competence mainly because of spearheading the evolutionary process. The primary purpose of the systematic review is to encompass the evaluation of social media as a model that influences business enterprises in the local and international levels. The systematic review utilized four primary hypotheses to determine the influence of social media on businesses. These hypotheses are Social media (SM) that significantly influences the sales (SL) in business, Social media (SM) which have a strong relationship with businesses loyalty (LO), Social media (SM) that influences business by awareness (AW), and Social media (SM) significantly influences the level of business performance (BP). Different research studies established that social media significantly contributes to the competence of firms mainly because of the global effect. Examples of these social media facets include social media knowledge and various platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. In this case, social media fostered the emergence of various business capabilities. Examples of these capabilities encompass brand awareness, brand loyalty, and sales. Social media is a platform that profoundly influences the level of business competence through the advancement of business capabilities.

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Author information

Authors and Affiliations

  1. University of Sharjah, Sharjah, UAE

    Fatima Ahmed Almazrouei & Muhammad Alshurideh

  2. Faculty of Business, University of Jordan, Amman, Jordan

    Muhammad Alshurideh

  3. Amman Arab University, Amman, Jordan

    Barween Al Kurdi

  4. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, UAE

    Said A. Salloum

Authors
  1. Fatima Ahmed Almazrouei
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  2. Muhammad Alshurideh
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  3. Barween Al Kurdi
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  4. Said A. Salloum
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Corresponding author

Correspondence to Muhammad Alshurideh .

Editor information

Editors and Affiliations

  1. Faculty of Computers and Artificial Intelligence, Information Technology Department, and Chair of the Scientific Research Group in Egypt, Cairo University, Cairo, Egypt

    Aboul Ella Hassanien

  2. Department of Electronics and Computer Science, Koszalin University of Technology, Koszalin, Poland

    Adam Slowik

  3. Faculty of Electrical Engineering and Computer Science, VŠB-Technical University of Ostrava, Ostrava-Poruba, Moravskoslezsky, Czech Republic

    Václav Snášel

  4. Rector of the Electronic Research Institute, Cairo, Egypt

    Hisham El-Deeb

  5. Faculty of computers and information, Ain Shams University, Cairo, Egypt

    Fahmy M. Tolba

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© 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Almazrouei, F.A., Alshurideh, M., Al Kurdi, B., Salloum, S.A. (2021). Social Media Impact on Business: A Systematic Review. In: Hassanien, A.E., Slowik, A., Snášel, V., El-Deeb, H., Tolba, F.M. (eds) Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020. AISI 2020. Advances in Intelligent Systems and Computing, vol 1261. Springer, Cham. https://doi.org/10.1007/978-3-030-58669-0_62

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