A Methodological Approach to Determining the Competitive Positions of the Labor Potential in Regional Consumer Cooperation

Abstract

The article developed a methodological approach to determining the competitive positions of the labor potential in consumer cooperation enterprises in the Kaliningrad region. It is proposed to modify the well-known SWOT-analysis matrix for the purpose of assessing the competitive positions of consumer cooperation enterprises in the region, relying on the example of the Kaliningrad region. The organizational stages of the SWOT analysis are developed, and the content of the work for each of them is defined. In this paper, a modification of the matrix “industry attractiveness—position in competition” to the matrix “region attractiveness—competitive position of labor potential” is presented. This will allow us to determine the competitive position of the labor potential in consumer cooperation enterprises in the region. It is proposed to assess the attractiveness of a particular region for the formation of competitiveness of labor potential using the expert method on a five-point scale. The article outlines the matrix approach developed by the authors to the selection of a strategy for the formation of the competitiveness of the labor potential of consumer cooperation enterprises in the region. The calculations made it possible to determine the most attractive cities in the Kaliningrad region for the development of labor potential, as well as those cities requiring special state support to create the necessary conditions. The calculations were made using the model “competitiveness of labor potential–an increase in gross regional product” and computational methods of multidimensional scaling.