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Sustainable Marketing

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The Palgrave Handbook of Corporate Social Responsibility

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Abstract

In recent years, the notion of ‘sustainability’ became a global concern due to the population outburst, increased poverty, health hazards, rapid urbanization, resource depletion, ecosystem damage, and climate change. Addressing these challenges is utmost necessity which calls for effective measures to be taken to achieve substantive reforms in order to achieve sustainability. As such, the concept like ‘sustainable development’ and ‘Millennium Development Goals (MDG)’ have been emerged which gave birth to the ‘sustainability marketing’ philosophy. The sustainability marketing concept is an integrative approach that emphasizes on ecological, social, and economical aspects in the development of marketing strategies. Although the research interest on this topic is growing, the discussion on sustainability marketing seems fragmented. Considering this, the present chapter attempts to review and synthesize the relevant literature pertaining to sustainability marketing in order to provide a better understanding on the topic.

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Author information

Authors and Affiliations

  1. International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia

    Farzana Quoquab & Nur Zulaikha Mohamed Sadom

  2. Department of Management and Marketing, Qatar University, Doha, Qatar

    Jihad Mohammad

Authors
  1. Farzana Quoquab
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  2. Nur Zulaikha Mohamed Sadom
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  3. Jihad Mohammad
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Corresponding author

Correspondence to Farzana Quoquab .

Editor information

Editors and Affiliations

  1. De Montfort University, Leicester, UK

    David Crowther

  2. Social Responsibility Research Network http://www.srrnet.org

    Shahla Seifi

Section Editor information

  1. De Montfort University, Leicester, UK

    David Crowther

  2. University of Derby, Derby, UK

    Shahla Seifi

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Quoquab, F., Mohamed Sadom, N.Z., Mohammad, J. (2021). Sustainable Marketing. In: Crowther, D., Seifi, S. (eds) The Palgrave Handbook of Corporate Social Responsibility. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-42465-7_76

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