Abstract
Strategies and productive routines within the information arena are increasingly oriented towards social networks, as journalists use them to connect with the audience, gather information, disseminate content and build their own brand. Their activity on their personal profiles impacts the credibility of the media they work for, which is why these develop policies for the use of such platforms. In this chapter we analyze the social media guidelines developed by the public service broadcasting corporations of the European Union—BBC, ORF, RTÉ, Sveriges Radio, TVR, YLE, EITB, NDR and VRT—with the objective of clarifying the recommendations for their journalists. The analysis of these documents reveals that organizations place special emphasis on regulating the personal and professional use of social media accounts, the relationship with the audience, reporting, as well as on transparency and the treatment of confidential information.
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Acknowledgements
This article has been developed within the research project Digital native media in Spain: storytelling formats and mobile strategy (RTI2018-093346-B-C33) funded by the Ministry of Science, Innovation and Universities (Government of Spain), Agencia Estatal de Investigación, and co-financed by the European Regional Development Fund (ERDF), and it is part of the activities promoted by Novos Medios research group (ED431B 2017/48), supported by Xunta de Galicia. The author Sabela Direito-Rebollal is a beneficiary of the Faculty Training Program funded by the Ministry of Science, Universities and Innovation (FPU15/02557).
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Direito-Rebollal, S., Negreira-Rey, MC., Rodríguez-Vázquez, AI. (2020). Social Media Guidelines for Journalists in European Public Service Media. In: Vázquez-Herrero, J., Direito-Rebollal, S., Silva-Rodríguez, A., López-García, X. (eds) Journalistic Metamorphosis. Studies in Big Data, vol 70. Springer, Cham. https://doi.org/10.1007/978-3-030-36315-4_10
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