Abstract
Foreign trade has a long history. Yet, the cross-border exchange of goods and services has significantly intensified in the last decades (Dathe & Helmold, 2018). The cultural differences add another facet to the complication of negotiations. The commercial negotiations are complex enough in the same cultural group.
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Dathe, T., Helmold, M. (2020). Negotiations in Different Cultures and Internationalization. In: Helmold, M., Dathe, T., Hummel, F., Terry, B., Pieper, J. (eds) Successful International Negotiations. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-33483-3_7
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