Abstract
This paper introduces a scope of design management that may take a mediating role to combine knowledge of engineering and marketing in the context of emotional product design. Based on a literature review spanning the three academic disciplines, an integrated perspective for future research of emotional design is presented. In engineering, ergonomics domain seeks to elicit emotions from the consumer whilst Kansei engineering attempts to quantitatively capture human sensory interaction with products. Marketing involves impulse buying and branding that explores how to delight consumers and aims to create emotional engagement between companies and consumers, respectively. Design management regards design as an artificial and creative process that aims to coordinate diverse physical factors in order to embody a conceptual solution to a social need. In this respect, sociological and anthropological knowledge should be also leveraged for a better understanding of socio-cultural structure that alters the way of production and consumption.
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Shigemoto, Y. (2020). Designing Emotional Product Design: When Design Management Combines Engineering and Marketing. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 952. Springer, Cham. https://doi.org/10.1007/978-3-030-20441-9_4
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