Skip to main content

Digital Divide in E-Tourism

  • Living reference work entry
  • First Online:
Handbook of e-Tourism

Abstract

The digital revolution and the widespread use of information and communication technologies (ICT) have empowered information management to enhance the social and economic impacts of tourism worldwide. The digital divide is one of the competitiveness issues currently facing tourism organizations and destinations, affecting their capacity to interact effectively in a global tourism environment. Generally understood as a phenomenon of unequal distribution of information, the digital divide can lead to digital and social exclusion, as certain groups of tourists and destinations are unable to participate in the opportunities emerging from the use of the Internet and ICT. In this chapter, we discuss the two most important conceptual models used to interpret the digital divide and the barriers to tourism competitiveness it presents for different territorial areas, from the perspective of both supply and demand. Given that the digital divide has important implications for tourism organizations and destinations, we review the main indicators, tools, and instruments used to measure this phenomenon, as well as the strategies and recommendations employed to minimize it. Finally, we discuss new research approaches to the digital divide, especially those that focus on the link between digital technology, tourism inequalities, and connectivity.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Similar content being viewed by others

Notes

  1. 1.

    https://data.worldbank.org/indicator/IT.NET.USER.ZS Accessed Oct. 15 2020.

  2. 2.

    The Digital Readiness Score was developed to holistically measure a country’s level of digital readiness; its seven components determine digital readiness: basic needs, human capital, ease of doing business, business and government investment, start-up environment, technology infrastructure, and technology adoption.

  3. 3.

    The Network Readiness Index measures how likely countries are to exploit the opportunities offered by information and communication technologies; this index is based on 4 “pillars” (technology, people, governance, and impact), 12 sub-pillars, and 62 indicators.

  4. 4.

    The ICT Readiness pillar comprises eight indicators: ICT use for business-to-business transactions, Internet use for business-to-consumer transactions, individuals using the Internet, broadband Internet subscribers, mobile telephone subscriptions, mobile broadband subscriptions, mobile network coverage, and quality of electricity supply.

  5. 5.

    International Telecommunication Union (ITU 2018): In 2017, the largest reductions in price of the mobile-cellular basket were recorded in Africa, and Asia and the Pacific saw the lowest prices for the mobile-cellular basket.

  6. 6.

    Alliance for Affordable Internet (A4AI 2019): Low-income countries increased their affordability scores three times as much as middle-income countries, on average. As a group, low-income countries saw a 15.6% increase in their Affordability Drivers Index score from 2018 to 2019: This compares to 4.5% and 5.1% for lower-middle and upper-middle-income countries, respectively.

References

  • A4AI (2019) The 2019 affordability report. A4AI, Alliance for Affordable Internet. Washington DC: Web Foundation. https://1e8q3q16vyc81g8l3h3md6q5f5e-wpengine.netdna-ssl.com/wp-content/uploads/2019/10/A4AI_2019_AR_Screen_AW.pdf Accessed 15 Oct 2020

  • Anuar F, Gretzel U (2011) Privacy concerns in the context of location-based services for tourism. In: Proceedings of the ENTER conference 2011, Innsbruck, Jan 2011; ENTER Volume 2: 26–28

    Google Scholar 

  • Ban O, Popa AL (2015) Investigating digital divide in travel distribution: the use of Internet and new media technologies in travel agencies of Bihor. Romania Tour 6(4):479–496

    Google Scholar 

  • Büchi M, Just N, Latzer M (2016) Modelling the second-level digital divide: A five country study of social differences in internet use. New Media Soc 18(11):2703–2722

    Article  Google Scholar 

  • Buhalis D (2003) etourism: information technology for strategic tourism management. Pearson: Financial Times/Prentice Hall, London

    Google Scholar 

  • Chen W, Wellman B (2004) The global digital divide-within and between countries. IT Soc 1(7):39–45

    Google Scholar 

  • Dickinson JE, Hibert JF, Filimonau V (2016). Mobile technology and the tourist experience: (Dis)connection at the campsite. Tour Manage 57:193–201

    Article  Google Scholar 

  • Fuchs M, Höpken W, Lexhagen M (2014) Big data analytics for the knowledge generation in tourism destinations. A case from Sweden. J Destinat Market Manage 3(4):198–209

    Google Scholar 

  • Garkavenko V, Tiberghien G (2015) ICT diffusion and the digital divide in tourism: Kazakhstan perspective. In: Kantarci K et al (eds) Tourism in Central Asia: cultural potential and challenges. Oakville, Apple Academic Press, pp 287–306

    Google Scholar 

  • González-Reverté F, Díaz-Luque P, Gomis-López JM, Morales-Pérez S (2018) Tourists’ Risk Perception and the Use of Mobile Devices in Beach Tourism Destinations. Sustainability 2018, 10:413

    Article  Google Scholar 

  • González-Reverté F (2019) Building sustainable smart destinations: an approach based on the development of Spanish smart tourism plans. Sustainability 11:6874

    Article  Google Scholar 

  • Gretzel U (2010) Travel in the network: redirected gazes, ubiquitous connections and new frontiers. In: Levina M, Kien G (eds) Post-global network and everyday life. New York, Peter Lang

    Google Scholar 

  • Gretzel U (2014) Travel unplugged: the case of Lord Howe Island, Australia. In: Mackay K (ed) Proceedings of the TTRA Canada annual conference, Yellowknife, Sept 24–26

    Google Scholar 

  • Gretzel U, Werthner H, Koo Ch, Lamsfus C (2015a) Conceptual foundations for understanding smart tourism ecosystems. Comput Human Behav 50:558–563

    Article  Google Scholar 

  • Gretzel U, Sigala M, Xiang Z, Koo C (2015b) Smart tourism: foundations and developments. Electron Market 25:179–188

    Article  Google Scholar 

  • Gretze U, Fuchs M, Baggio R, Hoepken W, Law R, Neidhardt J, Pesonen J, Zanker M, Xiang (2020) e-Tourism Beyond COVID-19: a call for transformative research. Inf Technol Tour 22:187–203

    Google Scholar 

  • Hannam K, Butler G, Paris CM (2014) Development and key issues in tourism mobilities. Ann Tour Res 44:171–185

    Article  Google Scholar 

  • Hargittai E (2003) The digital divide and what to do about it. In: Jones D (ed) New economy handbook. Academic Press, San Diego, pp 1–22

    Google Scholar 

  • Harvey J (2011) Cultural acceptance of ICTs: Perceptions in practice. In: Steyn J, Johanson G (eds) ICTs and sustainable solutions for the digital divide. Theory and perspectives. Hershey, Information Science Reference

    Google Scholar 

  • Hjalager AM, Jensen JM (2012) A Typology of travelers based on their propensity to go online before, during and after the Trip. In: Fuchs M, Ricci F, Cantoni L (eds) Information and communication technologies in tourism 2012

    Google Scholar 

  • Huertas A, Marine-Roig E (2018) Searching and sharing of information in social networks during the different stages of a trip. Cuadernos de Turismo 42:185–212

    Article  Google Scholar 

  • ITU (2018) Measuring the Information Society Report. Volume 1, 2018. ITU International Telecommunication Union, Geneva Switzerland. https://www.itu.int/en/ITU-D/Statistics/Documents/publications/misr2018/MISR-2018-Vol-1-E.pdf Accessed 18 Oct 2020

  • ITU (2019) Measuring digital development Facts and figures 2019. ITU International Telecommunication Union, Geneva Switzerland. https://www.itu.int/en/ITU-D/Statistics/Documents/facts/FactsFigures2019.pdf. Accessed 18 Oct 2020

    Google Scholar 

  • Lalicic L, Weismaier C (2018) Being passionate about the mobile while travelling. Curr Issues Tour 21(8):950–963

    Article  Google Scholar 

  • Lay K (2014) If hell is mobiles and email, visit Scotland, tourism bosses urge. London. Times, 17 Mar 2014: 16. https://www.thetimes.co.uk/article/if-hell-is-mobiles-and-e-mail-visit-scotland-tourism-bosses-urge-gh02x8krfhh Accessed 18 Oct 2020

  • MacKay K, Vogt C (2012) Information technology in everyday and vacation contexts. Ann Tour Res 39(3):1380–1401

    Article  Google Scholar 

  • Magasic M, Gretzel U (2020) Travel connectivity. Tour Stud 20(1):3–26

    Article  Google Scholar 

  • Maurer C, Lutz V (2011) The impact of digital divide on global tourism: strategic implications of overcoming communication gaps caused by digital inequalities. In: Law R, Fuchs M, Ricci F (eds) Information and communication technologies in tourism 2011. Springer, Vienna

    Google Scholar 

  • Minghetti V, Buhalis D (2009) Digital divide in tourism. J Trav Res 49(3):267–281

    Article  Google Scholar 

  • OECD (2001) Understanding the Digital Divide. Organization for economic cooperation and development. OECD, Paris

    Google Scholar 

  • Pan B, Fesenmaier D (2006) Online information search. Vacation planning process. Ann Tour Res 33(3):809–832

    Article  Google Scholar 

  • Paris CM, Berger EA, Rubin S, Casson M (2015) Disconnected and unplugged: experiences of technology induced anxieties and tensions while traveling. In: Tussyadiah I, Inversini A, (eds) Information and communication technologies in tourism 2015. Springer, Cham

    Google Scholar 

  • Pearce PL (2011) Tourist behaviour and the contemporary world. Bristol, Channel View

    Book  Google Scholar 

  • Pearce PL, Gretzel U (2012) Tourism in technology dead zones: documenting experiential dimensions. Int J Tour Sci 12(2):1–20

    Google Scholar 

  • Poon A (1993) Tourism, technology and competitive strategies. Cab International, Oxon

    Google Scholar 

  • Portulans Institute (2019) Network Readiness Index 2019, Washington D.C., https://networkre adinessindex.org/2019/wp-content/uploads/2020/03/The-Network-Readiness-Index-2019-New- version-March-2020-2.pdf Accessed 15 Oct 2020

  • Pradhan S, Shrestha A, Beirman D (2018) Barriers of e-tourism adoption in developing countries: A case study of Nepal. Australasian Conference on Information Systems 2018, Sidney

    Google Scholar 

  • Racherla P, Hu C, Hyun MY (2008) Exploring the roles of innovative technologies in building a knowledge-based destination. Curr Issues Tour 11(5):407–428

    Article  Google Scholar 

  • Ragnedda M (2017) The third digital divide: a Weberian approach to digital inequalities. New York, Routledge

    Book  Google Scholar 

  • Selwyn N (2004) Defining the ’Digital Divide’: developing a theoretical understanding of inequalities in the Information Age. Cardiff University, School of Social Sciences Occasional Paper, 49

    Google Scholar 

  • Selwyn N (2006) Digital division or digital decision? A study of non-users and low-users of computers. Poetics 34:273–292

    Article  Google Scholar 

  • Sheldon P (1997) Tourism information technologies. CAB, Oxford

    Google Scholar 

  • Sigala M (2020) Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. J Busi Res 117:312–321

    Article  Google Scholar 

  • Spencer AJ (2014) Tourism and technology in the global economy: challenges for small island states. Worldwide Hosp Tour Themes 6(2):152–165

    Article  Google Scholar 

  • Tanti A, Buhalis D (2017) The influences and consequences of being digitally connected and/or disconnected to travellers. Inf Technol Tour 17:121–41

    Article  Google Scholar 

  • UNWTO (2017) The Travel and Tourism Competitiveness Index 2019. UNWTO, United Nations World Travel Organization. http://www3.weforum.org/docs/WEF_TTCR_2017_web_0401.pdf Accessed 16 Oct 2020

  • UNWTO (2019a) International Tourism Highlights, 2019 Edition. UNWTO, United Nations World Travel Organization. https://www.e-unwto.org/doi/pdf/10.18111/9789284421152. Accessed 16 Oct 2020

    Google Scholar 

  • UNWTO (2019b) The travel and tourism competitiveness index 2019. UNWTO, United Nations World Travel Organization. http://www3.weforum.org/docs/WEF_TTCR_2019.pdf. Accessed 16 Oct 2020

    Google Scholar 

  • Van Dijk J (1999) The network society, social aspects of new media. Thousand Oaks, Sage

    Google Scholar 

  • Van Dijk J, Hacker K (2003) The digital divide as a complex and dynamic phenomenon. Inf Soc 19:315–326

    Article  Google Scholar 

  • Vu H, Li G (2019) Breach of traveller privacy in location-based social media. Curr Issues Tour 22(15):1825–1840

    Article  Google Scholar 

  • Weiss JW, Gulati GJ, Yates DJ, Yates LE (2015) Mobile broadband affordability and the global digital divide, an information ethics perspective. In: 2015 48th Hawaii international conference on system sciences. IEE – Computer Society, Hawaii

    Google Scholar 

  • World Trade Organization (2020) E-commerce, trade and the COVID-19 pandemics. Information note WTO. https://www.wto.org/english/tratop_e/covid19_e/ecommerce_report_e.pdf. Accessed 4 Mar 2021

  • Yoo T, De Wysocki M, Cumberland M (2018) Country digital readiness: research to determine a country’s digital readiness and key interventions. In: Research: Modelling a digital inclusive future. Cisco Corporate Affairs. https://www.cisco.com/c/dam/assets/csr/pdf/Country-Digital-Readiness-White-Paper-US.pdf Accessed 15 Oct 2020

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Pablo Díaz Luque .

Editor information

Editors and Affiliations

Section Editor information

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this entry

Check for updates. Verify currency and authenticity via CrossMark

Cite this entry

Reverte, F.G., Luque, P.D. (2021). Digital Divide in E-Tourism. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-05324-6_109-1

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-05324-6_109-1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-05324-6

  • Online ISBN: 978-3-030-05324-6

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

Publish with us

Policies and ethics