Abstract
As an important carrier of e-governance, government microblog has an important influence on the government’s public management activities. This paper uses statistical methods based on the influence evaluation method of user behavior to calculate the influence of microblogs, and then analyzes the correlation between microblog characteristics and user behaviors, and draws the influencing factors of government microblogs’ communication effect. Through the above research, this paper provides some feasible suggestions for the development of government microblogs.
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Zhang, M., Liu, W. (2019). Influencing Factors of Government Microblogs’ Communication Effects: A Research Based on User Behavior. In: Xhafa, F., Patnaik, S., Tavana, M. (eds) Advances in Intelligent, Interactive Systems and Applications. IISA 2018. Advances in Intelligent Systems and Computing, vol 885. Springer, Cham. https://doi.org/10.1007/978-3-030-02804-6_150
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DOI: https://doi.org/10.1007/978-3-030-02804-6_150
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