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Robustness of Influence Maximization Against Non-adversarial Perturbations

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Influence and Behavior Analysis in Social Networks and Social Media (ASONAM 2018)

Part of the book series: Lecture Notes in Social Networks ((LNSN))

Abstract

Influence maximization problem has been extensively studied. Given a social network, an influence maximization algorithm aims to find a set of influential (seed) nodes in the network such that the expected number of nodes influenced by the seed nodes is maximized under the given cascade model. Most influence maximization algorithms proposed in the literature assume that ground-truth influence spread probabilities between nodes are available. In reality, however, it is natural to assume that there exists a deviation of the influence spread probability used in the influence maximization algorithms from actual influence spread probability. In this paper, we examine the robustness of existing influence maximization algorithms against non-adversarial perturbations in influence spread probabilities. Existing work has investigated the worst-case effectiveness of influence maximization algorithms subject to adversarial perturbations. In contrast, we consider three types of non-adversarial perturbations and investigate the effectiveness of influence maximization algorithms for finding influential nodes in a more relaxed scenario. Our results show that, even in the context of non-adversarial perturbations, the effectiveness of the state-of-the-art approximation and heuristic algorithms may be significantly degraded and lightweight heuristic algorithms can outperform state-of-the-art algorithms when the perturbations are large.

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Acknowledgment

This work was partly supported by JSPS KAKENHI Grant Number 16H02815 and 16K20931.

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Correspondence to Sho Tsugawa .

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Tsugawa, S., Ohsaki, H. (2019). Robustness of Influence Maximization Against Non-adversarial Perturbations. In: Kaya, M., Alhajj, R. (eds) Influence and Behavior Analysis in Social Networks and Social Media. ASONAM 2018. Lecture Notes in Social Networks. Springer, Cham. https://doi.org/10.1007/978-3-030-02592-2_10

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  • DOI: https://doi.org/10.1007/978-3-030-02592-2_10

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