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Introduction and Background

FDA-approved biologics have been marketed in the US for more than 30 years (human insulin was the first recombinant therapeutic approved by the FDA in 1982).Footnote 1 In spite of this considerable history, the pathway to follow-on biologics (dubbed “biosimilars” by some observers) subsequent to originator loss of patent protection or other exclusivity has only recently begun to evolve, albeit at a more rapid pace in Europe than in the U.S. In this manuscript we discuss how biosimilar development, regulatory approval, manufacturing, branding and marketing, distribution, utilization, pricing and cost savings will differ from the historical experiences of generic small molecules, chemically synthesized therapies, both in the U.S. and Europe. We will also address how and why the European biosimilar diffusion process will likely differ from that in the U.S.

We begin by overviewing the stylized facts and existing literature concerning the evolution of U.S. and European generic small molecule markets, and then review the smaller but rapidly growing body of literature concerning U.S. and European markets for biosimilars and other specialty drugs. Finally, we explore the financial incentives that may drive development of biobetter vs. biosimilar therapeutics.

Stylized Facts of U.S. Generic Small Molecule Market Evolution

The seminal legislation governing generic entry of small molecules into the U.S. market is the 1984 Hatch-Waxman Act. Rather than requiring duplicative clinical studies demonstrating safety and efficacy, this legislation facilitated more rapid and less costly generic entry by only requiring the abbreviated New Drug Application (ANDA) applicant to demonstrate bioequivalence to the innovator drug, as well as compliance with current good manufacturing practices (cGMP). If the innovator’s patents are not successfully challenged, typically relatively unfettered and massive generic entry now occurs on the day of loss of exclusivity (LOE), with the number of entrants depending in large part on the dollar or prescription volume of pre-LOE sales, and/or on the complexity the manufacturing or use of the drug entails.Footnote 2 Although generally increasing over time since passage of the Hatch-Waxman legislation, the generic efficiency rate (for molecules having multisource entry following LOE, the proportion of brand plus generic scripts dispensed as generics) has exceeded 90 % in the U.S. retail market in recent years, approaching its theoretical limit of 100 %, and has done so increasingly rapidly—on average over all small molecules, within 3–4 months of LOE the generic penetration rate (the proportion of all prescriptions dispensed as generic) now approaches 80–90 %.Footnote 3 Though not utilized initially for more than a decade, the legislation also provided incentives for generics to challenge innovators’ patents as being invalid or not infringed by the ANDA applicant; the successful first-to-file ANDA Paragraph IV challenger is rewarded by being given 180 days of exclusivity, during which time no other ANDA holder can market the drug formulation/strength. However, brands can enter under their original New Drug Application (NDA) during the 180-day exclusivity period, launching their authorized generic (AG) to compete in a triopoly setting with the entrants consisting of the possibly cannibalized own brand, the successful first-to-file Paragraph IV challenger, and the authorized generic.Footnote 4

In the case of a triopoly during 180-day exclusivity, at the retail level average prices for the ANDA and the AG are about 20 % less than the brand, although pharmacy acquisition prices (and hence, average revenues to the ANDA and AG manufacturers) are discounted even more, implying that during the 180-day exclusivity retail margins are very substantial.Footnote 5 In spite of this modest retail price reduction during the 180-day exclusivity, early evidence suggested that within 4 weeks of LOE, the volume share of the combined successful ANDA challenger plus the AG was about 75 %.Footnote 6 Since the choice of who will be the AG is a decision made by the brand seeking to maximize its post-LOE profits (the AG could be an independent generic firm licensed to market the AG while paying the brand a royalty for the privilege, or a generic subsidiary of the brand), the more interesting combined share is that of the brand and the AG, particularly since according to the Federal Trade Commission (2011, p. 85), in recent years the royalty rate paid the brand by the AG has been in excess of 90 %. Evidence from the 2009–2013 time frame in the U.S. suggests that during the 180-day exclusivity, the brand volume share ranges from about 15 to almost 50 %, and the AG share from 20 to 30 %, with the combined brand plus AG share ranging between 50 and 65 %, while that for the successful first-to-file ANDA challenger is between 35 and 50 %.Footnote 7 To date, sample sizes in studies analyzing AG pricing patterns have been too small to detect whether pricing during the 180-day exclusivity differs depending on whether the AG is marketed by an independent generic or a subsidiary of the brand. The evidence does, however, suggest that the presence of an 180-day exclusivity period with restricted entry (either duopoly or triopoly) has no long-term effect on the extent of generic entry post-180-day exclusivity.Footnote 8 Notably, in recent years almost all brands at risk for initial LOE have faced patent challenges; these challenges have increasingly occurred at precisely 4 years following initial NDA approval which is the earliest time from initial NDA approval at which the brand’s patent can be challenged. In most cases when there is a successful Paragraph IV challenger, the brand has responded with AG entry, although in some settlement situations generic entry has been delayed, or the brand agrees not to launch an AG.Footnote 9

For many years conventional wisdom held that total molecule (brand plus all generic) utilization generally declined following LOE. This post-LOE decline has been thought to reflect reduced marketing efforts by the brand as LOE approached and after it arrived, attempts by the brand to switch Rx-only to an over the counter version or to its next generation product in the same therapeutic class, as well as an absence of product differentiation marketing competition by generic manufacturers following LOE. However, in recent years a new phenomenon has emerged by which cross-molecule substitution from a patent protected brand to a generic version of another molecule results in total utilization of the off-patent generic molecule increasing following the brand’s LOE. This occurred in 2006–2007 when Zocor (simvastatin) went off patent, inducing efforts by payers and their pharmaceutical benefit manager (PBM) agents to incent substitution toward simvastatin and away from the branded more costly Lipitor.Footnote 10 More recent data suggest the Zocor-simvastatin-Lipitor increase in post-LOE sales was not unique historically, and instead may become the norm as payers and their PBMs increasingly exercise their ability to effect cross-molecule substitution. Specifically, as reported in Aitken et al. (2013), among the top 50 prescribed molecules in 2013, for four of the six molecules experiencing initial LOE between 2009 and 2013, total utilization post-LOE increased, for one molecule it was relatively stable, and for only one molecule decrease in post-LOE utilization occurred, and that was only a very slight decrease.

In terms of number of generic entrants post-LOE, due to a combination of consolidation M&A activity among generic manufacturers and actual product exit, the total number of generic entrants in the US has tended to peak between 30 and 36 months following LOE.Footnote 11 In aggregate, over all products in 2009 the generic penetration rate (the proportion of all retail prescriptions dispensed as generics) was about 80 %, the unbranded generic revenue share was 10–15 % of total revenues, while branded products captured 75 % of revenues, with branded generics obtaining 10–15 % of total revenues.Footnote 12 By 2013 the generic penetration rate increased to 86 %, the unbranded generic revenue share increased to 17 %, branded products captured only 71 % of revenues, and branded generics obtained 12 % of total medicine spending.Footnote 13

Stylized Facts Regarding European Small Molecule Generic Market Evolution

Although recent trends in generic efficiency improvements and average price reductions have accelerated, European small molecule generic efficiency rates have not been as high and average molecule prices have not fallen as much proportionately as has occurred in the U.S. There are several reasons behind this historically less aggressive generic diffusion and pricing in European countries than in the U.S.

First, on-patent brand prices in Europe are generally lower than in the U.S. Even if a manufacturer launching a new drug launches it at parity pricing across the globe, in many European countries there are various forms of price controls, such as prohibitions on manufacturers raising prices more rapidly than some measure of overall national price inflation. This constrains European post-launch on-patent brand price growth, and so when patent expiration occurs, the brand’s price relative to its price at time of initial launch is typically lower than in the U.S. This makes generics less of a “bargain” to European payers and consumers. It also implies that entry by generic manufacturers is not as profitable, thereby reducing incentives for, and mitigating the extent of, entry by generic manufacturers.

Second, and related to lower European brand prices than in the U.S., in most European countries the purchasing of medicines is centralized in national or regional governments, providing them with critical monopsonistic leverage in negotiating prices with manufacturers marketing patent-protected medicines. In some countries, such as the U.K. and Germany, in order to gain reimbursement from payers, manufacturers are required to provide data (via a national health technology assessment) showing their drug is at least as if not more cost-effective relative to existing treatments and their outcomes. Relative to this European standard, the U.S. market is much more fragmented, and up to this point in time has not demanded as much comparative cost-effectiveness data.

Third, in the U.S. the possibility of being the exclusive generic entrant for the first 180-days following loss of exclusivity acts as a powerful lure to generic firms, for during that 6 month time frame the successful generic challenger can monopolize substitution away from the off-patent brand, and by pricing just under the brand’s umbrella price, the generic can capture a substantial temporary profit bonanza.Footnote 14 Comparable “Paragraph IV Challenge” provisions to the U.S. Hatch-Waxman legislation do not exist in most European countries.

Fourth, as has been pointed out convincingly by Danzon and Furukawa (2011), in the U.S. and in only several European markets, dispensing pharmacies face national healthcare reimbursement policies that direct whether brand-generic decision making is driven largely by pharmacies, by incentivizing patients with lower copayments for generic drugs, mandating generic for brand substitution, and inducing pharmacies to aggressively seek out the lowest-cost generic available among the generic manufacturers. By contrast to these pharmacy driven markets, Danzon and Furukawa describe physician-driven markets as ones in which physicians typically prescribe a specific off-patent molecule by brand name or the originator brand name, in which case generic suppliers are incentivized to compete on brand image rather than on price. Although there are differences among them, at the time Danzon and Furukawa (2011) were writing their article, they characterized the U.S., U.K., Netherlands and Canadian markets as pharmacy driven and Germany as becoming more so over time, whereas most other European markets (including France, Italy and Spain) were characterized by them as physician driven. Danzon–Furukawa document that pharmacy acquisition costs are generally lower in pharmacy driven markets, other things equal. Their empirical findings are largely corroborated in the eight European country study by Berndt and DuBois (2012).Footnote 15

A related body of literature has examined the effective length of market exclusivity for small molecules across countries. Effective length of market exclusivity has been defined as the time period between regulatory approval of the drug and initial multi-source generic entry (entry may be delayed beyond patent expiration due to the presence of other market exclusivity provisions, such as the 6 month pediatric exclusivity extension in the US). Danzon and Furukawa (2011) report remarkable homogeneity in mean exclusivity length across the nine countries in their sample, close to 12 years. A similar length of time is reported by Hemphill and Sampat (2012) for the U.S., with “evergreening” attempts by brands to extend exclusivity through filing of additional patents offset roughly equally by “prospecting” patent challengers from generic firms. Hemphill and Sampat (2012) report relative stability with a mean of about 12 years for small molecules between 1991 and 2001. Slightly different findings have been reported by Grabowski and Kyle (2007), who suggest that for small molecules in the U.S., effective patent life has declined slightly over the last few decades.

Due to the very small number of biosimilar entries approved to date in the EU and US, there do not appear to be any studies yet comparing effective market exclusivity durations for biologics across countries.

With virtually no biosimilars in the US on which to provide pricing and entry empirical evidence, some insights might be gained by examining studies of specialty drugs as they lose exclusivity in the U.S. because like biologics many of the specialty drugs are injectable or infused and quite costly when under patent protection. To the extent biosimilar entrants will be therapeutic substitutes rather than be rated as fully interchangeable by the FDA,Footnote 16 one might plausibly view the amount of entry and the degree of price decrease from entry observed after LOE in specialty drugs in the U.S. as providing an upper bound to the extent of entry and magnitude of price effects likely to occur as biologics go off patent in the U.S. The upper bound interpretation is supported by the fact that many generic specialty injectable or infused drugs are essentially small molecules dissolved in water. They do not have the manufacturing complexity issues that arise in creating biologics, although they do have some manufacturing complexity relating to ensuring that they are sterile and may require thermal and/or lighting-constrained distribution and storage.

In this context, it is useful to examine recent research by Conti and Berndt (2014) focusing on 41 cancer molecules (15 oral, 26 physician-administered injectable/infused) that faced initial LOE in the U.S. between 2001 and 2007. A number of the conclusions are particularly relevant. First, entry by generics following the brand’s LOE was generally quite modest, and certainly much smaller than that typically observed for small molecule tablets and capsules: the mean number of ANDA sponsors entering a new molecule formulation after LOE ranged from 1.66 in 2003 to 4.9 in 2007, with what appears to be an upwards trend in entry count in 2006 and 2007 compared to previous years. Among several specialty drugs, exit by the branded manufacturer in the first few years following LOE was observed, as well as delayed and sequential ANDA entry into a given molecule undergoing LOE. Among another subset of drugs that were always generic between 2001 and 2007, the average number of manufacturers declined from 3.04 in 2001 to 2.3 in 2007, suggesting that generic manufacturers of cancer drugs may have been exiting from producing very old generic drugs and instead entering into segments experiencing initial LOE that offered potentially more profitable opportunities. Market size as measured by brand revenues for the molecule pre-LOE, the number of distinct indications for which the molecule was FDA approved or reimbursed by Medicare, and oral (as distinct from injected/infused) formulations increased the extent of entry. Although no monoclonal antibodies experienced initial LOE in this 2001–2007 sample time period, the results suggest that to the extent current on-patent monoclonal antibodies are large revenue products (such as Humira™ and Rituxan™), and are used to treat multiple indications, we can expect that as monoclonal antibody agents experience initial LOE in the US in the near future, they will attract a substantial number of biosimilar or biobetter entrants.

In this sample branded prices rise and generic prices fall in response to LOE and generic entry, with the brand price increases being considerably larger for injected/infused than for oral drugs, but decelerating as the number of generic manufacturers increased. While generic prices of oral formulations fall rapidly and steeply as the number of manufacturers increases, for injected/infused drugs generic prices fall more modestly as the number of manufacturers increased.

In terms of total generic plus brand volume following LOE, a common finding among the specialty cancer drugs was that total volume post-LOE was greater than that pre-LOE; this result may be unique to cancer drugs since a common phenomenon in oncology, but not widely observed elsewhere, is that newly approved drugs are combined with old off-patent oncologic agents in cocktail combination treatments. This positive volume impact is also larger for oral than for injected/infused cancer drugs.

Manufacturing Distinctions of Biopharmaceuticals

The manufacturing processes for biologic drugs are considerably more complex and costly than for traditional small molecules that are formulated as oral tablets/capsules. Classic small molecules pharmaceuticals such as aspirin are chemically synthesized and manufactured into tablets or capsules to be taken orally by patients. Biopharmaceuticals, or biologics, such as insulin and monoclonal antibodies, are large molecules usually produced by unicellar organisms (such as yeast or microbes) or by immortalized mammalian cells in large fermentation vessels. The large molecules are then purified from the cellular broth and formulated for administration to patients by injection or infusion to avoid their gastro-intestinal tract which would digest these biologic products. Because of their scientific and manufacturing differences, small molecule and biologic pharmaceuticals are subject to somewhat different regulatory rules and clinical handling which in turn may affect their development, distribution, reimbursement, competition, product life cycles and so economic incentives. Prior research suggests that the commercial experiences of biologics and small molecules differs significantly.Footnote 17

Due to their size and propensity to fold into different conformations, biologics can be difficult to chemically characterize fully, as is typically done with small molecule pharmaceuticals. A famous set of rules for successful small molecule properties was developed by a Pfizer chemist and his colleagues after examining many successful, and failed, candidate drugs.Footnote 18 Now called the Lipinski rule of five, some of the rules state that successful drugs have a molecular weight less than 500, the number of hydrogen donating groups is less than five, and the total number of hydrogen atoms should be less than ten. Biologics violate all these rules. For example, the molecular weights of somatropin, erythropoietin alpha and filgrastim are 22,124, 30,400 and 18,800 respectively. Each is a folded protein consisting of a chain of amino acids. Depending on the product, the chain ranges from 165 to 191 amino acids long. Hence, since any single amino acid has at least two oxygen atoms and a nitrogen atom, each of these biologics clearly violates most of Lipinski’s rules for a successful pharmaceutical.

Due to their size and complexity, fully characterizing a biologic through physiochemical means such as is used for pharmaceuticals or biological assays is not currently possible. Furthermore, the links among such features and medically important characteristics such as bioequivalence, interchangeability among products, immunogenicity, pharmacokinetics/dynamics, metabolism and even safety and efficacy are not yet well understood.Footnote 19

The molecular size of biologics raises manufacturing and quality control issues that also confront biosimilar manufacturers. Biomanufacturing is complex, requiring isolation of the DNA or RNA to produce the protein, insertion of that DNA/RNA into a cell line and optimization of it for production, establishment of fermentation conditions, development of purification processes and the logistics of packaging, distribution and storage to preserve the protein. The result is that biopharmaceutical production costs are relatively high with cost of goods sold ranging from 15 to 30 % for today’s products,Footnote 20 significantly higher than that for small molecule pharmaceuticals. It is unclear if biosimilars will achieve lower production costs or experience higher costs than the reference product(s). Some estimate that biosimilar manufacturers will be unable to exploit the economies of scale or match the accumulated expertise of established players, and so may incur substantially higher unit costs.Footnote 21 However, new bioproduction technologies may enable substantially lower unit production costs through lower capital costs and with higher product yields through modern cell lines, but whether they will still be designated as fully interchangeable products with the brand by regulators is uncertain.Footnote 22

Given this regulatory uncertainty (on which, more below) and potentially greater average production costs, it may be more attractive economically for biologic manufacturers to pursue a “biobetter” product entry strategy with an NDA/BLA rather than an abbreviated biosimilar application, consciously differentiating their product from the brand that is now off-patent, rather than seeking biosimilar approval, even though with the latter the number of clinical investigations and costs are likely to be smaller. Other factors affecting the choice between a biosimilar or biobetter strategy include the ease and speed of patient recruitment, the speed with which manufacturing facilities are approved, the willingness of prescribers and payers to adopt biosimilars, concerns regarding immunogenicity, regulatory restrictions on marketing claims, and legal liability. Many of these factors are likely to vary across geographies. Hence with regulatory, commercial and scientific uncertainty all playing critical roles, it is plausible that the choice between biosimilar and biobetter strategies will differ in the US and EU, and depend on more than simply the degree to which EMA-FDA regulatory policies are harmonized or divergent.

With this as background, we now examine the accumulating evidence on biosimilar uptake trends in Europe since 2006.

European Evidence on Biosimilar Uptake

The Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA) issued draft guidelines on similar biological medicinal products in November 2004, which were adopted by CHMP in September 2005 and came into effect on 30 October 2005.Footnote 23 According to the guidelines, products will be evaluated on a case-by-case basis but the general approval pathway will be abbreviated relative to an entirely new biologics product application. This framework includes an overarching set of principles; general guidelines on quality, safety and efficacy; and guidelines specific to product classes. To date, the EMA has issued class-specific guidelines in seven classes,Footnote 24 and guidance is under development for several other major biologics product classes including recombinant follicle stimulation hormone, and recombinant interferon beta.Footnote 25 The EMA has also approved biosimilars in five product classes—somatropins, erythropoietins, granulocyte colony-stimulating factors (G-CSFs), tumor necrosis factor alpha (TNF-α, infliximab), and human follicle stimulating hormone (FSH, follitropin α).Footnote 26 An appendix to this paper provides further details on the reference products, biosimilars, and non-reference products in these five product classes.

Table 1 lists the EMA action history on biosimilars from the inception of the program up to April 18, 2014. Applications currently under review and those which were submitted and then withdrawn prior to EMA action (such as the Marvel applications for insulin biosimilars) are not included.

Table 1 European biosimilar regulatory reviews and current marketing statusa

Sandoz’s Omnitrope human growth hormone product was the first biosimilar approved in the EU (April 12, 2006) with Pfizer’s Genotropin serving as the reference product.Footnote 27 As of June 2010, 14 biosimilars for somatropin, epoietin and filgrastim/lenograstim had been approved and were being marketed in the EU: seven for filgrastim (a granulocyte colony stimulating factor), two for somatropin (growth hormone), and five for short-acting epoietin.

The mid-2010 to 2013 lull having only limited EMA approval action activity was broken in the autumn of 2013 with CHMP recommendations for an eighth filgrastim biosimilar, for the first two biosimilars for a monoclonal antibody and for a fertility hormone. Remsima and Inflectra are both biosimilars for infliximab using Janssen’s Remicade as the reference product. Monoclonal antibodies are perhaps the largest class of biologic products, both in terms of numbers of products as well as global revenues. From 2006 through mid-2010 the EMA had ruled on 15 biosimilar applications, approving all but one.

In the middle period (2010–2013) the EMA subsequently withdrew approval for two of the products and approved none. In addition it saw Marvel LifeSciences withdraw its applications for three insulin biosimilars.Footnote 28 The EMA noted that the company had stated that, “the decision to withdraw is in order to have sufficient time to repeat and submit bioequivalence T1D (type 1 diabetes) PK/PD (pharmacokinetic/pharmacodynamic) data on each clamp study in order to comply with the planned new insulin guideline…, at a validated CRO (contract research organization).”Footnote 29 This experience demonstrated the impact that regulatory guidance regarding the level of evidence required from sponsors to demonstrate biosimilarity can have on the number and timing of biosimilars. Compared to small molecule generics, the amount of scientific and clinical effort required for biosimilar determination by regulatory authorities such as the EMA is significantly greater.

Instead of documenting efficacy and safety of the follow-on biologic via clinical trials, for therapeutic substitutability a follow-on biologic must prove biosimilarity. To date the EMA has required at least one Phase II or Phase III clinical trial for a biosimilar to demonstrate similar safety and efficacy to its reference molecule. Notably, the EMA framework does not result in any findings of interchangeability, with questions of substitutability being left to the member state competence to regulate. Local substitution laws differ among EU member states, with some (e.g., Spain, Sweden) including explicit prohibition on automatic substitution for biologics (i.e., prohibiting mandatory pharmacy-level substitution).Footnote 30 This contrasts with US policy, by which the FDA approves applications as therapeutic substitutes or interchangeable therapies. Within the EU framework, the EMA also determines the extent to which biosimilarity of a biologic for treatment of one indication can be extrapolated to other indications for which the reference biologic had received EMA approval.Footnote 31

Of note in the US, there has been considerable activity at the state legislature level, with legislation being introduced frequently following the principles advocated for by organizations such as the Biotechnology Industry Organization (BIO). Specifically, the principles BIO advocates that states should follow include: (1) substitution should occur only when the FDA has designated a biologic product as interchangeable; (2) the prescribing physician should be able to prevent substitution; (3) the prescribing physician should be notified of the substitution; (4) the patient, or the patient’s authorized representative, should, at a minimum, be notified of the substitution; and (5) the pharmacist and the physician should keep records of the substitution.Footnote 32 Other countries have used a European-like approach, including Canada (where biosimilars are termed “subsequent entry biologics”, or “SEBs”) and Japan. Australia adopted the EU guidelines in August 2008.Footnote 33

Because the phenomenon of biologic patent expiration is only a relatively recent development, the evidence on pricing of biologics to date is rather sparse. One publicly available peer-reviewed article is that by Calfee and DuPre (2006), who find that while the first generation of biologics (such as the “branded generic” insulins) were priced substantially lower in Europe than in the U.S., the later generation single source branded biologics were priced close to parity in Europe and the U.S. Whether prices of more recent cohorts of newly launched branded biologics are parity priced in Europe and the US is unknown.

However, a recent publication, by Grabowski et al. (2011, updated in 2013, p. 24) surveys various U.S. studies that have projected biosimilar price discounts relative to pre-entry U.S. brand prices. Grabowski et al. (2007a, b) projected a 10–30 % discount in year 1, the Congressional Budget Office (2008) a 20 % discount in year 1 increasing to 40 % by year 4, Steve Miller and Jonah Houts (2007) of Express Scripts 25 % in year 1, and Roland (Guy) King (2007) of Avalere Health a 20 % discount in year 1 increasing to 51 % in year 3. Notably, each of these projected discounts for biosimilars is considerably less than the discounts achieved in recent years by generic small molecules in the U.S.,Footnote 34 but is in the range of injected/infused cancer specialty drugs experiencing initial LOE in the U.S. in 2001–2007.Footnote 35

Before presenting empirical evidence from biosimilars in the EU, we digress briefly to focus on some measurement issues. Because some medicines are used to treat diverse conditions having very different dosages across individuals (such as those based on weight or body mass index) and indications, measuring the volume of these multipurpose medicines is very challenging. The IMS Health Midas sales data in local currencies and extended units that we employ are derived from ex-manufacturer invoices; these data therefore reflect revenues received by manufacturers, they exclude wholesale and retail margins, and therefore do not reflect actual reimbursements by national health authorities or other payers to the retail sector. The local currency sales have been converted to US dollars at contemporaneous quarterly varying exchange rates, for all countries.

Some researchers transform these data into days of therapy utilizing the World Health Organization (WHO) Defined Daily Dosage (DDD) metric. The WHO Collaborating Center for Drug Statistics and Methodology defines the DDD as follows:

“The DDD is the assumed average maintenance dose per day for a drug used for its main indication in adults…. It should be emphasized that the defined daily dose is a unit of measurement and does not necessarily reflect the recommended or Prescribed Daily Dose. Doses for individual patients and patient groups will often differ from the DDD and will necessarily have to be based on individual characteristics (e.g. age and weight) and pharmacokinetic considerations…. Drug consumption data presented in DDDs only give a rough estimate of consumption and not an exact picture of actual use. The DDD provide a fixed unit of measurement independent of price and dosage form (e.g., tablet strength) enabling the researcher to assess trends in drug consumption and to perform comparisons between population groups…. The DDD is nearly always a compromise based on a review of the available information including doses used in various countries when the information is available. The DDD is sometimes a dose that is rarely if ever prescribed, because it is an average of two or more commonly used doses.”Footnote 36

For our purposes, it is useful to note that the WHO DDD assigned to a drug is time invariant, and is identical across countries and dosage strengths. While it would be preferable to utilize the IMS Health daily average consumption (DACON) metric derived and updated from actual retail prescription data, as in Berndt and Aitken (2011), currently IMS Health DACON data are only available for some countries, and they are often not available for medicines dispensed outside the retail sector (thereby excluding biologics administered in hospitals or outpatient clinics).

Other possible volume measures include extended units, standard units, and eaches. Extended units are the number of tablets, capsules, milliliters, ounces, etc. of a product shipped in each unit. This number is calculated by multiplying the number of units by the product size. According to IMS, “…extended units are not meaningful above the package level, because a product may have different forms and strengths and therefore a different type of unit for each presentation.”Footnote 37 Standard units represent the number of dose units sold for a particular product. Examples of standard units are the number of tablets sold, the number of 5-ml doses for liquid products sold, or the number of vials sold. According to IMS personnel, “Standard units enable you to compare sales volume data for products across different product forms and dosing regimens. For example, you can compare solid to liquid forms more precisely by equating the number of milliliters of a liquid preparation—such as 5 ml of liquid—to the standard solid dosage of one tablet. Standard units are defined for all product forms, allowing you to make accurate comparisons among several product forms.”Footnote 38 It is our understanding that standard units replaced earlier measures based in part on eaches, and that standard unit measures for MIDAS and other IMS data bases such as the U.S. National Sales Perspective are not available before 2006. Regarding eaches, IMS personnel indicate that eaches represent “the number of single items (such as vials, syringes, bottles, or packet of pills) contained in a unit or shipping package and purchased by providers and pharmacies in a specific time period. An each is not a single pill or dosage of medicine (unless one package consists of a single dose). An each may be the same as a unit if the unit does not subdivide into packages. Eaches are usually used to look at injectable products. Eaches are most meaningful at the package level, since packages and their subunits may contain different quantities of strengths and volumes.”Footnote 39

As we shall see when discussing biosimilar utilization studies appearing in the existing literature, various researchers have differed in their choice of volume measure. DDD requires assumptions about actual clinical use, whereas standard units is more directly observable. Thus for gross market analyses, standard units may be a preferable measure to DDD. However, it is our understanding that standard units do not always account properly for unit size differences (e.g., a vial is a vial regardless of ml volume). In the results of our utilization research presented later in this section, we employ standard units; by contrast, Grabowski et al. (2011, 2013) employ DDDs as their unit of volume measure, while in Grabowski (2013) volume measures are entirely omitted and only dollar revenue share data are presented.

One other issue meriting discussion is that considerable diversity exists across molecules and countries in the setting in which biologics are dispensed such as retail pharmacies, physicians’ offices or hospitals.Footnote 40 Not only might this affect which volume measure is most appropriate for a particular molecule, but because of the extensive tendering that occurs for hospitals in Europe, actual and average measured prices of biologic molecules could depend on the composition of dispensing sites. As best we understand it, to the extent the tendering process results in rebates paid by manufacturers to national or regional health authorities, these rebates are unlikely to be reflected in the invoice prices monitored by the IMS MIDAS data system.

We begin our overview of biosimilar diffusion in certain EU countries by discussing the Grabowski et al. (2013) results that utilized 2007–2009 DDD data for five large EU countries, and then update and compare our new analyses using more recent IMS Health MIDAS standard unit measures and a larger number of countries.

Table 2 above summarizes biosimilar DDD volume shares in five large European countries—France, Germany, Italy, Spain and the U.K.—for three molecules—somatropin, erythropoietin alpha, and granulocyte colony stimulating factor (G-CSF) from 2007 to 2009, as reported in Grabowski et al. (2013, Table 2, p. 6). The most striking finding is the absence of any pattern—the extent of biosimilar penetration varies substantially both across therapies within a country, and across countries for the same therapy. Through 2009, Germany exhibited the highest level of aggregate demand and market share for any biosimilar product (a 62 % market share for erythropoietin alpha in 2007). According to one analyst, Germany’s influential Federal Healthcare Committee which has jurisdiction over which products and services are reimbursed, has in fact embraced biosimilars wholeheartedly, and reinforced its preference by implementing a reference pricing system. Germany also has placed specific targets or quotas for physicians and sickness funds for biosimilars that vary geographically. Finally, Germany has become the dominant source of biosimilar manufacturing in Europe.Footnote 41

Table 2 Initial biosimilar competition in selected EU countries: market share evidence biosimilar unit share of the molecular entity, 2007–2009

Relative to that in Germany, the uptake of biosimilars in other European countries through 2009 was much slower. Recall that while EMA approval is necessary for a biosimilar to be marketed in EU member countries, actual sales may be delayed since reimbursement must still be negotiated between manufacturers and regional/national government payers. This reimbursement approval delay may be partly responsible for later biosimilar entry dates in several European countries.

For erythropoietin alpha, in Germany the biosimilar products accounted for 62 % of total biosimilar and innovator erythropoietin products sold in 2009, within 2 years of its launch. However, the cross-country heterogeneity in biosimilar takeup is substantial; for France and Spain the erythropoietin biosimilar share was only 4 %, and even less at 1 and 0 % for the U.K. and Italy, respectively.

Cross-country patterns are quite different for G-CSF (filgrastim). As seen in Table 2 above, biosimilar shares for G-CSF in 2009 ranged from 7 % in France to 21 % in the U.K., with Spain at 9 % and Germany at 17 % being in between. Biosimilar sales of G-CSF in 2009 failed to reach minimum reporting thresholds in Italy.

Finally, cross-country patterns for biosimilar somatropin differ from those both for erythropoietin alpha and G-CSF. As seen in the top panel of Table 2, in 2009 biosimilar somatropin volume shares were on average larger than for the other biosimilar molecules, with Italy at 27 % having the largest share, followed by France at 16 %, Germany 8 %, Spain 5 % and the U.K. 1 %.

European Relative Biosimilar Volume Shares, 2007–2012

To shed light on the importance of measurement issues concerning whether one measures volume based on DDD vs. standard units, in Table 3 we present standard unit based volume shares for the same five countries for years 2007–2012 as in Grabowski et al. (2013); note that the years 2007–2009 overlap in both Tables 2 and 3, facilitating a direct comparison. We also expand the set of countries to include several smaller ones in northern Europe and Scandinavia: Belgium, Finland, Norway and Sweden. We begin with a comparison limiting our attention to the five large EU countries, and then consider whether the smaller northern European and Scandinavian countries exhibit similar or divergent trends.

Table 3 Biosimilar standard unit share of the molecular entity

For the five large EU countries considered by Grabowski et al. (2013), a comparison of molecular shares for the 2007–2009 overlapping years in Tables 2 and 3 suggests a pattern in which biosimilar shares based on standard units tend generally to be somewhat smaller—in some cases considerably smaller—than those based on DDDs. For example, in 2009 for France, Germany, Italy, Spain and the U.K. the standard unit (DDD) shares for biosimilar somatropin are, respectively, 7 (16 %), 2 (8 %), 3 (27 %), 1 (5 %), and 0 % (1 %); for erythropoietin alpha and zeta the respective molecular shares in 2009 are 4 (4 %), 58 (62 %), 0 (0 %), 3 (4 %) and 3 % (1 %), while forfilgrastim(G-CSF) they are 6 (7 %), 8 (17 %), 1 (N/A), 9% (9 %), and 20 % (21 %).

Looking at years beyond 2009 for the five large EU countries in the first five columns of Table 3, we observe that each of the three products continued to follow a distinct adoption pattern. Across product classes, the most successful of these three biosimilar product classes is filgrastim (G-CSF), the least successful is somatropin, with erythropoietin alpha and zeta being in between. Filgrastim reaches 50 % market share or higher in most large EU countries by 2012 while somatropin exceeds 10 % share in only one (France) with erythropoietin achieving the most varied market shares, ranging from 7 % in the UK and 16 % in France to 39 % in Spain and 68 % in Germany, the highest single large EU country market share observed.

As with the DDD data, the standard unit data shows that adoption in the first years (2007–2009) was cautious across all five large EU countries and three products, with the exception of erythropoietin in Germany which achieved 50 % market share in only its third year, 2009. In addition to clinicians taking a cautious view to using biosimilars, this slow diffusion may reflect the range of dates for biosimilar regulatory and reimbursement decisions for the products among these five large EU countries.

By 2012, among these five large EU countries, biosimilar filgrastim has become the most widely successful biosimilar product to date, at least as measured in terms of standard unit market shares.Footnote 42 Perhaps surprisingly given its rapid initial use of the first biosimilar erythropoietin alpha, Germany has the lowest filgrastim biosimilar market share at 27 %. By 2012, the biosimilar filgrastim share in the U.K. has grown to an impressive 81 %, in Italy it increased from 36 % in 2011 to 60 % in 2012, and in both France and Spain it captured about half the filgrastim product market (48 and 51 % respectively)..

Biosimilar somatropin has continued its gradual but low penetration over time among these five large EU countries, with the greatest penetration being but 11 % for France in 2012, and with all other countries experiencing single digit market shares, usually below 5 %. Of the three products, somatropin is the only one in which France leads the five country usage.

Biosimilars to erythropoietin alpha (including the zeta forms that also used Eprex as a reference product, see Table 1) have maintained and leveled off their market share in Germany at 64–69 %, but the most rapid growth of this biosimilar molecule among the five largest EU countries has occurred in Spain (from 3 to 39 % between 2009 and 2012) and in Italy (from 0 to 21 % between 2009 and 2012). France has seen a steady increase in the biosimilar erythropoietin alpha share, but at 16 % in 2012 this share is still quite low. Finally, in the U.K. the biosimilar erythropoietin alpha share has an uneven trend, increasing from 3 to 10 % between 2009 and 2011, but then falling to 7 % in 2012.

Another common theme from Tables 2 and 3 is that there is significant heterogeneity across the largest EU countries in the penetration of a given biosimilar product, and across products in penetration by country. For example, at 81 % the U.K. has the greatest penetration of biosimilar filgrastim, Germany has the largest penetration of biosimilar erythropoietin alpha at 68 %, and France the highest penetration of biosimilar somatropin at 11 %. Heterogeneity in biosimilar uptake is the dominant theme.

Germany adopted biosimilar erythropoietin alpha quickly and has achieved nearly double the relative usage in 2012 with 68 % biosimilar compared to the second place country Spain at 39 % and more than four times the 16 % standard unit market share in France. For somatropin, however, Germany’s market share quickly fell behind that of France and in 2012 somatropin biosimilars had only achieved 5 % market share in Germany, half that in France. Moreover, with filgrastim, Germany has achieved the lowest biosimilar penetration of the five countries with only 27 % market share, merely about half of most other countries and only a third that of the leading country, U.K. with 81 %. Biosimilar filgrastim is also strong in Italy where its 60 % biosimilar penetration places second, the country’s highest relative rank. Notably, these diffusion rates do not support earlier observations by Senior (2009), and Grabowski (2013) and Grabowski et al. (2011, 2013) based on data ending in 2009, suggesting a German exceptionalism due to its centralized and biosimilar encouraging Federal Healthcare Committee, its biosimilar reference pricing system, specific targets or quotas for physician and sickness funds for biosimilars, and its role as the main source of biosimilar manufacturing in Europe. Moreover, in 2012, Germany lagged in biosimilar use in two of the three product areas, with the U.K. and France leading in the other two.

Perhaps most surprisingly, Spain and Italy which have arguably suffered the most from the austerity of the Great Recession, do not lead in biosimilar use in any of the three products (see Table 3). This lower use of biosimilars in the most cost constrained countries may be changing, however. From 2010 to 2012, Italy’s use of biosimilar filgrastim lept from last place at 9 % biosimilar penetration to a second place 60 % penetration in 2012. Similarly, Italy’s acceptance of biosimilar erythropoietin moved from essentially none to 12 %, surpassing the penetration achieved in France and the U.K. We conclude, therefore, that among the five largest EU countries, the adoption of biosimilars remains dynamic with a stable equilibrium between biosimilar and branded drugs apparently not yet achieved.

It may be instructive, however, to expand the analysis to examining biosimilar uptake trends in smaller EU countries, such as Belgium and the Scandinavian countries of Finland, Norway, and Sweden; biosimilar uptake shares for these four countries are presented in the final four columns of Table 3. Perhaps the most striking result is that while Belgium has been very slow in converting to biosimilars, the Scandivanian countries initially delayed in biosimilar uptake, but since 2010 their penetration of biosimilars has been dramatically rapid and deep. For somatropin (the top panel in Table 3), biosimilar penetration has been modest—greater than that of France but less than that of the four other large EU countries. For erythropoietin alpha and zeta, however, by 2011 both Finland and Norway achieved 100 % biosimilar penetration, with Sweden in 2012 at 70 % being even more biosimilar-friendly than Germany at 68 %. In the case of filgrastim, while Norway at 20 % biosimilar volume share is lower than that of any of the large five EU countries, at 65 % Finland is second only to the U.K. among the large five EU countries, and Sweden tops them all with an 86 % biosimilar standard unit volume market share. In stark contrast to the Scandinavian countries, Belgium’s adoption of biosimilars is strikingly small—only 7 % of somatropin in 2012, and no biosimilar adoption through 2012 for both erythropoietin alpha and zeta and filgrastim. It should be noted that volumes in these countries tend to be quite low and therefore substantial share changes may be driven by alterations in but a few contracts or by a few medical groups.

In summary, Germany experienced a rapid uptake of biosimilars, but the adoption rate has stabilized since about 2009. Scandinavian countries delayed their initial adoption, but their acceptance of biologics has been very rapid and deep since then. Belgium’s transition to biosimilars has been among the slowest and shallowest among the nine EU countries examined here.

European Relative Biosimilar Revenue Shares, 2007–2012

It would normally be plausible to expect that the revenue weighted shares of biosimilars will be much lower than standard unit market shares, since it is usually assumed that biosimilars will be priced significantly lower than the reference product and other branded, first to market products in the same class. Table 4 shows the revenue market shares of biosimilars in the same format used for standard unit market shares in Table 3, not only for the three products in the five largest EU countries studied over the 2007–2009 time period by Grabowski et al. (2013), but also updated for 2010–2012 and expanded to four other northern European and Scandinavian countries. Again the analysis is based on aggregated quarterly IMS MIDAS data in which revenues were collected in local currencies and converted to US Dollars using the exchange rate in effect for that period. Data for the five large EU countries considered by Grabowski, Long and Mortimer are presented in the first five columns of Table 4, while that for the additional four countries we examine are in the final four columns.

Table 4 Biosimilar dollar share of the molecular entity

Like the standard unit market shares in Table 3, even within the five largest EU countries the dollar shares in Table 4 exhibit a wide range of values among products and countries. However, some of the relative positions of the countries change. For instance, Germany biosimilar filgrastim use in 2012 came in lowest at 27 % among the five largest EU countries when using standard unit measures (Table 3) but biosimilar filgrastim’s share doubles to 54 % in Germany when using dollar share (Table 4), placing it in a tie for second with Italy, but still trailing the UK’s 81 % share. For somatropin, Spain’s second to last place in standard units (3 %) rises to a 10 % share using dollar revenue share placing it in first place before France whose dollar share at 9 % is slightly lower than the 11 % standard unit share. The relative country rankings among the five largest EU countries for erythropoietin alpha/zeta remain unchanged.

Turning to standard unit (Table 3) vs. dollar (Table 4) shares for the three biosimilar molecules in the four additional countries (Belgium, Finland, Norway and Sweden), for somatropin we observe Belgium’s dollar shares are slightly smaller than its standard unit shares (although both are small), but for Finland and Sweden the dollar shares are larger than the standard unit shares. Across all nine countries, Norway has the smallest and France the largest somatropin standard unit shares, and while Norway continues to have the smallest somatropin biosimilar dollar shares (at zero), Sweden’s dollar shares for somatropin biosimilars is larger than any of the other eight EU countries. Notice also that in Finland and Sweden, the switch from branded to biosimilar occasionally happens completely within a single year, e.g., Finland in 2010 and Norway in 2011 for erythropoietin alpha and zeta. A plausible hypothesis is that the volumes in these countries are quite small, so that simply switching a small number of contracts (perhaps just one?) results in dramatic product share changes.

Whether measured in terms of standard unit or dollar shares, diffusion of biosimilar versions of erythropoietin alpha and zeta, as well as filgrastim, in to Belgium is virtually nil. In sharp contrast, while the diffusion of biosimilar erythropoietin alpha and zeta among the five large EU countries was most rapid and deep for Germany (whether measured in shares of standard units or dollars), in both Norway and Sweden the extent of diffusion of this biosimilar molecule is close to that of Germany, and in the case of Finland the biosimilar share of erythropoietin alpha and zeta approaches 100 %.Footnote 43 Relatively slow and shallow adoption of biosimilar filgrastimis observed in Belgium and Norway, but as with erythropoietin alpha and zeta, adoption of biosimilar filgrastim by 2012 is very substantial in both Finland and Sweden. Although the relative standard unit/dollar share sizes differ among the four small EU countries for somatropin (standard unit shares larger than dollar shares for Belgium, smaller for Finland and Sweden, both zero for Norway), for erythropoietin alpha and zeta by 2012 standard unit (dollar) shares for Finland and Norway are at 100 % (99 and 66 %, respectively), for Sweden in all years the dollar shares of this biosimilar molecule are slightly greater than the standard unit shares. Finally, the same country patterns of share inequalities holds in the case of filgrastim: standard unit shares are greater than dollar shares for Finland and Norway, but the reverse inequality is observed in Sweden.

It is not clear what accounts for the differences between the standard unit and dollar shares. As reported above, while in most cases dollar shares are larger than shares in standard units, this is not always the case (e.g., somatropin in France, epoieten alpha and zeta in Spain, and filgrastim in Italy, Spain, Finland, Norway and Sweden). As discussed earlier, standard units may not be perfectly comparable if vial sizes or relative dosing forms (infusion, number injections from multi-dose vials, single use syringe injection) vary among countries and/or biologic products. Moreover, if rebates to government payers are not incorporated in the invoice data, nominal invoice prices could considerably overstate net of rebate payments; this might occur in the context of hospital tendering practices.Footnote 44 What is clear is that whether measured by standard unit or dollar shares, the diffusion of biosimilars among the four smaller EU countries is slowest in Belgium, followed by Norway, and generally most rapid in Finland and Sweden. Moreover, compared with Germany, the country adopting biosimilars most rapidly among the five largest EU economies, biosimilar adoption in Finland and Sweden is on a par if not more rapid and deep than in Germany.

European Relative Biosimilar/Brand Prices

Table 5 illustrates another surprising feature when comparing standard unit shares in Table 3 with dollar shares in Table 4: if for a given country/molecule/year the dollar share is greater than the standard unit share, then a logical inference is that the relative prices of the biosimilars appear to be higher than the reference and other branded products with which they compete. Table 5 shows the share changes between Tables 3 and 4—standard unit share minus dollar share. It shades in light grey those instances in which the standard unit share is smaller than the dollar share. This implies that the relative pricing of biosimilars might be higher, thus increasing biosimilar dollar share. Alternatively, the analysis might be interpreted as indicating that standard units are imperfectly comparable across these products, or as noted earlier, the dollar shares exclude rebates from manufacturers to national/regional government authorities. Several patterns are worth noting, however. First, by country across all three products and 6 years, shaded cells occur for all nine countries, with half or more of the cells being shaded in Germany, the U.K., and Sweden. In France and Belgium, less than one third of the cells are shaded. Countries with between one third and one half of the cells being shaded include Italy, Spain, Finland, and Norway. Second, if one instead looks for molecule specific patterns, one finds that across the 6 years and nine countries, 33 of the 54 or 61 % of the cells are shaded for somatropin, for erythropoietin alpha and zeta, only 35 % of the cells are shaded, and for filgrastim the share of shaded cells is only 24 %. Hence, while the existence of biosimilar prices being apparently greater than for the branded competitors of the same molecule is widespread, it is particularly prevalent in Germany, the U.K. and Sweden, and for somatropin. Alternatively, this apparently counterintuitive finding concerning relative prices is observed least frequently in France, Finland, Norway and Sweden, and for filgrastim. It will be important for future research to focus on assisting researchers in understanding and interpreting these seemingly paradoxical pricing findings.

Table 5 Biosimilar unit share minus dollar share of the molecular entity

Several other characteristics of the EU biosimilar market merit attention, based on the IMS data. First, among the five largest EU countries, entry by biosimilar manufacturers is quite limited outside Germany. While Germany has multiple biosimilar entrants in all three products plus some cross-border shipments, Novartis/Sandoz is the only biosimilar entrant for two (somatropin and erythropoietin alpha) out of the three products in the other EU countries. With Germany again being the exception, since the early wave no new biosimilars have been entering these three product markets in the last few years. In most of the five largest EU countries the number of branded products outnumbers the number of biosimilar products by a factor of two or more. This market behavior contrasts with small molecule generics where multiple entrants over time are common.Footnote 45 This could reflect few other products losing their market exclusivity in recent years, but could also be indicative of the challenges of biosimilar entry, such as a preference for biobetters over biosimilars (e.g., long-acting Aranesp and Neulasta vs. short-acting biosimilars for erythropoietin/Eprex and filgrastim/Neupogen), particularly in countries such as Germany and Sweden.

The evidence from all nine EU countries demonstrates that at least for some products, biosimilars will be widely accepted by clinicians. The evidence further suggests that biosimilar usage in each country that chooses to allow them will be unique depending on the regulatory, reimbursement and clinical actions taken within each country. A somewhat surprising finding from this research is that at least up through 2012, in an ever more globalized therapeutic marketplace, biosimilar usage to date exhibits a distinctly local result for each product. Whether this is simply a differential initial market experience phenomenon with greater convergence and uniformity delayed but ultimately achieved, remains to be seen.

More generally, given differences in health care systems and cultures, biosimilar market development and share uptake may differ not only among the EU countries, but also in a systematic way between EU countries and the U.S. Although one could hypothesize that given the more litigious environment in the U.S., the FDA may decide to proceed more cautiously and require more clinical data than the EMA has in the past, the fact that the FDA approved Sandoz’s enoxaparin sodium ANDA (referencing Sanofi’s brand name Lovenox) without requiring any additional clinical evidence, whereas the EMA required additional clinical data to approve a biosimilar application for a low molecular weight heparin, seems to suggest that even such broad generalizations may not be valid.

Immunogenicity and INN Naming Implications for Biosimilar Adoption

Biological medicines have a higher risk than small molecule medicines of immunogenicity–being recognized by the body as “foreign” and inducing unwanted immune reactions.Footnote 46 As noted in European Commission (2013, pp. 32–33), immunogenicity is a significant safety element assessed by regulatory authorities considering approval of a new biologic, and is assessed in clinical trials by extensive testing and characterization of short and long term anti-product immune responses. Determining whether the original branded biologic and a potential biosimilar have similar short and long-term immune responses may take a considerable time and patient exposures. European regulators have often balanced this risk with granting patient access as early as legally possible by requiring extensive post-marketing risk management efforts. To the extent physicians, payers and patients are concerned about potential immunogenicity variations between the original branded biologic and the biosimilar, and potential emergence of immunogenicity after switching from the original branded biologic to the less costly biosimilar (and perhaps back), the pace at which the biosimilar is adopted may be diminished, limited perhaps only to new patients or to those not being satisfactorily treated by the original branded biologic and so unlikely to switch back to the original brand. Therefore, immunogenicity concerns may constrain biosimilar penetration more than for small molecule generics.

These immunogenicity concerns have created concerns whether approved biosimilars should have the same International Non-proprietary Name (INN) as the reference brand name biologic product or unique INNs recognizing the inevitably unique characteristics of each biologic product. For generic small molecules approved through an ANDA in the US or analogous application procedure in the EU, generics generally have identical INNs as their branded reference product. Although there are some exceptions (more on this below), for the most part brand-name drug makers and biotechnology manufacturers want biosimilars to have unique, non-proprietary or generic names to distinguish the medicines from the original biologics. From their perspective, distinct names would lessen confusion in the marketplace and via distinct product tracking and tracing through the product distribution channel process, would contribute to ensuring patient safety. For example, Geoff Eich, an Amgen spokesman, was quoted as stating “They should not all share the same name. I want to know which product was given the patient so I can work with the physician to understand what may have gone awry. We need distinguishable names because that’s what tells us who to contact.”Footnote 47

Generic drug manufacturers, however, along with many pharmacies, health insurers, unions, pension plans and pharmaceutical benefit management organizations, disagree and believe that creating a new INN for biosimilars would, in fact, create confusion and inhibit adoption of lower priced medicines. They argue that pushing for distinct INNs is essentially a smokescreen and an attempt by branded biotechnology companies to blunt their revenue declines, especially in the lucrative U.S. market.Footnote 48 For example, Richard Davies, Hospira’s chief commercial officer, has been quoted as saying, “Having the same name is clearly important for market uptake. We see the naming argument more around whether the products are different, but they’re not…. Having the same name will help with market formation.”Footnote 49

While much of this debate focuses on whether physicians would be more willing to substitute a biosimilar for the branded original if the two had identical INNs, and thereby contribute to lowering healthcare costs, there is also considerable disagreement about the extent to which distinct INNs would make it easier to identify, monitor and address safety issues. Monitoring via tracking and tracing biosimilars could be accomplished even when biosimilars had identical INNs, provided they had unique NDC codes, as well as information on lot number if these are also included in patient health records and prescription labels. Currently, while all small molecule generics have unique NDC codes they are not generally recorded and printed on each dispensed prescription. Alternatively, one could have a hybrid policy in which each biosimilar of a molecule had a common INN followed by a hyphen and the name or abbreviated name of the distributor.

The INN naming controversy has been particularly prominent recently in the U.S. For example, the Generic Pharmaceutical Association filed a citizen’s petition with the FDA in September 2013 requesting that all biosimilars share the same INN as the original biologics. Brand name manufacturer Novartis, which has as a wholly owned subsidiary the generic manufacturer Sandoz, obviously has ambivalent concerns. Interestingly, in October 2013 the Novartis Group of companies filed a citizen’s petition requesting that FDA “require that a biosimilar be identified by the same (INN)…as the reference product.” Johnson and Johnson filed a petition arguing that biosimilar names should not be identical to the underlying biologic, and Amgen filed a massive 89-page document in December 2013 that detailed seven arguments supporting its case for distinguishable non-proprietary names.Footnote 50

Amgen’s position on INN naming conventions for a biosimilar is an interesting one, for it historically has been a major innovator biotechnology company, but currently is considering biosimilar entry. As Sanford Bernstein analyst Geoffrey Porges noted, “The company is clearly straddling two business opportunities that sometimes seem in conflict with each other—a defender of the innovative products and a participant in biosimilar products. That tension is going to continue to be difficult for them to manage”.Footnote 51 Although it provided few details and specifics, Amgen announced in early 2013 it was planning to launch six biosimilars beginning in 2017—versions of four cancer drugs (Avastin™ Herceptin™, Rituxan™ and Erbitux™) and two rivals of Amgen’s Enbrel franchise (Humira and Remicade). An Amgen spokesman hinted at the possibility of different launching strategies in the U.S. and emerging economies, thereby viewing biosimilars as more of an emerging market opportunity, stating “We feel that these medicines are very valuable and in many parts of the world patients have no access to them because they are expensive.”Footnote 52 Bernstein analyst Porges expanded on this, saying, “They are a bellwether for the industry. The real focus is on getting into lower-priced markets and lower-priced products and driving business through cost efficiencies.”Footnote 53

An alternative interpretation of the Amgen strategy is that, given the substantial regulatory uncertainties in the U.S. and to a lesser extent in the EU, a risk diversification strategy focused on building low-cost, highly productive biologic manufacturing capacity might produce a higher return portfolio of biosimilar, innovator and biobetter products through differential pricing and distribution based on local market ability to pay and regulatory stringency. Might an attractive strategy be to gain approval for and market the same biologic formulation as a biobetter in the US (and perhaps Europe), but as a biosimilar in less wealthy and more price-sensitive regions of the globe?

Economic Incentives Facing Biosimilar and Biobetter Developers

The European experiences described above demonstrate that sufficient incentives already exist to induce some manufacturers to develop and introduce biosimilars. The experience also demonstrates, that with perhaps the exception of Germany, the number of biosimilar manufacturers for any specific biologic in a regulatory jurisdiction is generally less than five and sometimes limited to a single firm. For some products in some jurisdictions, the number of reference or other branded products significantly exceeds the number of introduced products. For instance, in France seven branded manufacturers have marketed somatropin since 2005 while only a single biosimilar somatropin, from Novartis, has been marketed since 2007. As noted in section “European Relative Biosimilar Volume Shares, 2007–2012” above, in some smaller EU countries such as Belgium and the Scandinavian countries of Finland, Norway, and Sweden the introduction of a single biosimilar under national contract has garnered significant share, presumably facilitated by national contracting. However, from the perspective of potential biosimilar manufacturers, the EU experience to date might suggest that the markets may support relatively few biosimilar manufacturers.

The reasons for the low numbers of biosimilar entrants cannot be inferred directly from the sales (standard unit and dollar share) evidence examined above. Some qualitative observations and resulting hypotheses can be made from the described development, regulatory and manufacturing processes as well as the immunogenicity phenomenon particularly relevant to biologics.

First, section “European Evidence on Biosimilar Uptake” above highlights that the EU biosimilar regulatory processes require substantial clinical development of at least one significantly sized trial. Recall that small molecule generics generally require no clinical trials conducted by the generic manufacturer, but only require very small bioequivalence studies based on cross-over designs. The US regulatory process for biosimilars also requires clinical trial evidence and moves further in distinguishing biosimilarity from interchangeability, with the latter requiring additional original clinical trial evidence from the biosimilar applicant. Qualitatively, a biosimilar manufacturer faces product development costs greater than those required of a small molecule generics manufacturer. The costs and risks, however, are qualitatively lower than those facing a novel pharmaceutical manufacturer. The biosimilar developer knows a priori that a reasonably replicated biologic will likely prove effective and incur similar safety risks as the reference product. These U.S. required clinical development investments entail multiple years, which from an economic valuation perspective delays and lowers, through discounting, the value of future profits. Compared to small molecule generics, it would appear that particularly U.S. biosimilar sponsors face greater development costs, time delays and some, albeit low, risk of clinical failure.

Second, section “European Relative Biosimilar Volume Shares, 2007–2012” above documents that biosimilar market share growth can reach levels at or above 80 %, (filgrastim in UK and Sweden, erythropoietin in the Scandinavian countries) but may also barely exceed single digit market shares even after multiple years of availability (somatropin in all examined countries). These represent relatively slow, low and variable clinical adoption rates compared to small molecule generics. It is not possible to determine from this data the extent to which physician and patient concerns about immunogenicity, interchangeability or simply true biosimilarity are responsible for the relatively slow EU market penetration by biosimilars. Other reasons such as branded product price reductions, continued sales and marketing efforts, and payer contracting delays may also reasonably play roles. Unlike the case for generic small molecules, national payers in EU countries have to this point not designated biosimilars as being fully interchangeable with their reference products. As a result, physicians may take a wait and see attitude as the biosimilar develops a track record, and thereby delay peak adoption of the biosimilar. Regardless of the detailed causes, it appears that biosimilar manufacturers face relatively low, variable and slow adoption which in turn should lower their financial expectations and enthusiasm for investment in biosimilars.

Third, as discussed in section “Manufacturing Distinctions of Biopharmaceuticals”, biologic manufacturers traditionally face higher manufacturing costs than small molecules which could limit the downward pricing flexibility for biosimilar products. Section “Manufacturing Distinctions of Biopharmaceuticals” also notes that biologic manufacturing technologies have seen dramatic yield increases through improvements in production organisms and their growing conditions which lower costs per dose. In addition, new single-use manufacturing equipment is lowering the required capital costs and minimum efficient scale for biomanufacturing overall compared to the large, stainless steel tank production approaches of most biologic reference products. While each biologic product will face unique circumstances, it appears likely that biosimilar manufacturers, being free to adopt the newest technologies, should enjoy lower manufacturing costs than the reference products which should improve biosimilar expected financial returns.

Fourth, section “European Relative Biosimilar/Brand Prices” surprisingly indicated that biosimilar pricing may be close to or even higher than reference product pricing. The pattern was not consistent across countries or products and while the relative pricing may be similar, the absolute price level for the biosimilar products is likely lower than the branded pricing prior to biosimilar entry. Unlike with small molecule generics, at least some branded reference products attempt to defend their markets through continued marketing and importantly, price reductions. While it appears that biosimilars may obtain higher relative pricing compared to generic small molecules, it is not guaranteed. In summary, it is not qualitatively clear that the potentially favorable biosimilar pricing offsets the challenges above.

On net, it is not clear whether biosimilar manufacturers can contemplate adequate financial returns in either absolute terms or relative to small molecule generic manufacturing. Compared to novel biologics, some factors are favorable to biosimilars: development is shorter, less costly and more likely to succeed; manufacturing costs are likely lower. However, other factors are not favorable: adoption appears relatively slow with highly variable peak market shares with likely lower pricing (although exceptions have been observed), and mandatory substitution through interchangeability designation has not been implemented. But in comparison to small molecule generics, nearly all the factors are less favorable, with pricing perhaps being the exception. These economic incentives, between those of novel therapeutics and generic small molecule medicines may help explain the relatively few observed biosimilar entrants in the EU. Generic small molecule manufacturers contemplating biosimilar entry may find the incentives insufficient to build the required extensive clinical development skills, especially if they perceive the financial outcomes directionally lower, more uncertain, or both. Novel therapeutic sponsors may find that the mixed incentives do not overcome their cultural preferences and operational infrastructure tuned for high risk, high commercial intensity and high margin therapeutics

Novel therapeutic sponsors may find the incentives for biobetters superior to those for biosimilars. Drug developers create biobetters by incrementally improving the pharmacologic or convenience characteristics of the reference product. For instance, developing an extended release version of the biologic through pegylation, which involves direct structural change to the molecule or through a formulation approach, may constitute a biobetter option. Biobetters are considered new products by regulators, requiring safety testing and clinical trials. However, since the underlying molecular biology and clinical performance of the reference product are well established, the safety testing can sometimes be streamlined and the clinical trial outcomes more easily predicted. Compared to a completely novel therapeutic, the development timelines are likely to be shorter and the clinical outcomes relatively low risk. The resulting time and cost savings improve financial returns for the investment. Upon commercialization, biobetters may be differentiated from the reference product, unlike biosimilars. This differentiation may allow for some pricing advantages for the biobetter and nearly always can provide a value rationale to the physician and patient for switching to the biobetter. Biobetter developers may therefore expect greater revenues from stronger pricing, larger ultimate market share and faster attainment of those larger shares. This approach of shorter, less expensive and less risky development resulting in a differentiable product for a known market may provide attractive risk-adjusted expected returns and so earn a place in the portfolio of a novel pharmaceutical firm. A possibly attractive mixed global strategy alternative, discussed earlier, would gain approval for and market the same biologic formulation as a biobetter in the US (and perhaps Europe), but as a biosimilar in less wealthy and more price-sensitive regions of the globe, thereby taking advantage of newly available more efficient biologic manufacturing processes that reduce global production costs, but more importantly achieving differentiated product pricing with higher pricing and adoption rates in markets able to pay for the biobetter improvements while not forfeiting access to jurisdictions preferring only biosimilarity, with of course the usual trans-jurisdiction arbitrage shipment and public perception issues that such price discrimination strategies incur.

Some Final Observations on Other Issues Affecting Biosimilar Adoption

Notably, large traditional pharmaceutical companies as well as established innovator biotechnology companies have announced diverse strategies involving entry into the biosimilar/biobetter product spaces. For example, already in 2008 Merck announced a biosimilar development division Merck Bioventures with a commitment to invest $1.5 billion in which an initial target was a follow-on version of Amgen’s erythropoietin-stimulating agent Aranesp™. Citing scientific complexities, Merck abandoned the Aranesp™ project in 2010, and instead focused on a follow-on to Amgen’s multi-indication immunomodulator Enbrel™. A year later, in 2011 Amgen made a surprise announcement concerning a judicial decision that delayed considerably the patent expiration of Enbrel™, and shortly thereafter Merck Bioventures announced it was abandoning development of an Enbrel™ follow-on. Later in February 2013, Merck announced it was changing its strategy of developing follow-on biologics, and instead of going it alone Merck was reorganizing into a partnership with Samsung Bioepis, itself a joint venture formed by South Korean conglomerate Samsung and BiogenIdec; It also announced it was merging Merck Bioventures into a division of Merck Research Laboratories. In the Merck and Samsung Bioepis partnership, Merck ceded all development work to Samsung Bioepis, but gained exclusive global commercialization rights.Footnote 54

The Samsung Bioepis joint venture was formed shortly before the Merck and Samsung Bioepis partnership announcement, and involved an agreement between Samsung Biologics, a newly minted development and manufacturing group, and BiogenIdec. Samsung officials initially described plans to develop a biosimilar to Rituxan™, a blockbuster treatment developed in partnership between BiogenIdec and Genentech, but at the December 2011 announcement of the formation of Samsung Bioepis, BiogenIdec officials went to some pains to make clear that Samsung Bioepis would not involve Rituxan™ or any of BiogenIdec’s branded therapies. Within this joint venture, Samsung Biologics was responsible for sales and marketing, while BiogenIdec focused on manufacturing. According to BiogenIdec CEO George Stangos, “The manufacturing facilities have costs to run them, so the more products you run through them, the more efficient they are. To set ourselves up commercially could be a big distraction. I’d like a partner to take over that…This relationship will allow us to leverage our world-class protein engineering and biologics manufacturing capabilities, while maintaining focus on our mission of discovering, developing and delivering innovative therapies for patients worldwide”Footnote 55 A subsequent news story reported that two of the anti-inflammatory monoclonal antibodies targeted by the Samsung Bioepis joint venture were Remicade™ and Enbrel™.Footnote 56

Although terms of the Samsung Bioepis joint venture did not allow it to pursue development of a biosimilar to Roche’s Rituxan (marketed in the U.S. by BiogenIdec), in a separate alliance with the large contract research organization Quintiles, Samsung was able to attempt to develop a biosimilar to Rituxan™. In October 2012, however, a Korean newspaper reported that Samsung was halting development of its biosimilar to Rituxan™, because of “some internal reasons” speculated to involve difficulties in complying with recent regulatory guidance from the U.S. FDA. A Samsung spokesperson stated that Samsung was “speaking with FDA officials about clinical development requirements and a way forward for the SAIT101 program.” Samsung’s termination followed by about a month an earlier announcement by Israeli-based Teva that it was terminating its own late-stage development of a Rituxan™ biosimilar.Footnote 57 About 6 months later, in April 2013, Celltrion—another South Korean-based biotechnology company—and its partner Hospira announced the delay and potential termination of their late-stage development of a biosimilar version of Rituxan™. By mid-2013 both Teva and Samsung-Hospira had bailed out on their attempts to develop a biosimilar to Roche’s Rituxan™, but observers have noted that other companies, such as Novarti’s generic Sandoz unit and Boehringer Ingelheim, were continuing to pursue Rituxan™ biosimilars.Footnote 58 Although Samsung may have exited from development of a biosimilar to Roche’s Rituxan™, Samsung has not gotten out of the biosimilar development business. In October 2013, Samsung and Roche announced they had clinched a “long-term strategic manufacturing agreement” whereby Samsung will manufacture an undisclosed number of Roche’s cell-based products at its two manufacturing facilities in Incheon, South Korea.Footnote 59

Another alliance announced with great fanfare in 2009 involved Israeli-based generic manufacturer Teva and the Swiss-based contract manufacturing firm Lonza Group, a Novartis subsidiary. Four years later, in July 2013, Teva and Lonza announced termination of the agreement to develop a series of biologics, including biosimilars. According to a Lonzo spokesman, “In our assessment those investments in biosimilars will require more capital than initially planned and will also take more time until they reach the market…This is why we intend in the future to limit our role by focusing on our core expertise in the areas of contract manufacturing and cell line development.” Rather than retreating from developing follow-on biologics, Teva vowed to continue developing them, stating that “Teva has a track record of success in the biologics arena and we plan to continue and build on that success.”Footnote 60

Interestingly, Teva has in fact been able to achieve some success with developing and gaining approval to market follow-on bioloigcs, not only in the EU but also in the US. However, success has been achieved not via the biosimilar pathway of the US’s section 351(a) that allows applicants to use data from the innovative product to support their application, but instead via the recently enacted 351(k) provision by which Teva filed a traditional Biologics License Application (BLA). In October 2013 Teva received FDA approval to launch brand name Granix™ having the exact same recombinant active ingredient, filgrastic, as Amgen’s Neupogen™; simultaneously, however, Teva withdrew its BLA for Lonquex, a long-acting pegylated version of filgrastim that Amgen markets under the US brand name of Neulasta™ and whose INN is pegfilgrastim. Neupogen™ is a once-daily medication, while Neulasta™ can be used less frequently on a once per chemotherapy dose regimen. Teva has another long-acting version of filgrastim, an albumin-fusion version, under BLA review at the FDA, which is called balugrastim. Because both the Granix™ and balugrastim applications are filed as BLAs, they are not subject to the biosimilar INN naming dispute, and therefore Teva has given them INNs of tbo-filgrastim and balugrastim. As noted earlier in this manuscript, Teva’s Ratiograstim™, a filgrastim biosimilar, has been on the EU market since 2008 and its follitropin alfa biosimilar was just recently approved by CHMP in late 2013. In terms of the potential for Granix™ and balugrastim in the US market, analysts have noted that Amgen’s Neupogen™ and Neulasta™ both are often on many pharmacy benefit plans’ highest tier—number three or four. At a lower price, Granix™ and balugrastimc may stand a good chance of being listed on the second, “preferred”, tier of those plans if they can overcome payer concerns of general overuse of the class in oncology, offering patients an opportunity to have a lower cost-sharing burden at a time when they will have many medical expenses.Footnote 61

The diversity and volatility of strategies for follow-on biologics is striking. Presently there does not appear to be any observable convergence or dominant set of strategies. Although some firms exiting biosimilar alliances reference unexpected regulatory and capital cost developments, whether they are instead moving to a biobetter rather than biosimilar pattern is unclear. Predicting what will happen to biosimilars, biobetters, and other follow-on biologics in the US and EU is therefore speculative and highly likely to be inaccurate, particularly if a single theme is purported. It does appear likely that the extent of entry and decrease in price from branded innovator is likely to be much smaller than has been observed for generic small molecules in the US approved via ANDAs. Early indications are that the evolving market dynamics may be closer to what has been observed for injected specialty drugs that have been approved as AP-rated to the brand in the US. However, to date there has been little if any published research on the EU experience to confirm these preliminary observations and validate the analogy.

An alternative way to obtain insights on likely future follow-on biologic paths involves examining time paths of costs and revenues in simulation models comparing net present values of BLA/biobetter, biosimilar and entirely novel BLA paths for traditional molecules in selected therapeutic areas. Financial simulators driven by evidence based parameters can illustrate the range of incentives and challenges facing a drug developer considering an investment decision—whether that be in biosimilar, bio-better or a traditional novel therapeutic. Such evidence based simulations have been successfully employed to estimate the costs of drug development generally,Footnote 62 for therapeutic modalities,Footnote 63 for stratified medicine and companion diagnostic development,Footnote 64 , Footnote 65 and for adaptive licensing policy.Footnote 66 Beyond aiding individual firm investment choices, such simulations have informed public policy discussions regarding potential market inefficiencies in the drug development innovation chain, the effectiveness of the therapeutic innovation eco-system, and actions that might improve the level and productivity of therapeutic R&D investments. Similarly, further work on evidence based, financial simulators focused on biosimilar and biobetter market sub-segments could raise the level of public discussion regarding the future paths facing biologic therapeutics and point to the key externally observable evidence that might distinguish among competing perspectives and market dynamics. In addition since end of product life cycle revenues for a biologic or small molecule pharmaceutical often occur more than a quarter century after initial development, any differences among traditional novel compounds, novel biologics, biosiimilars and biobetters in the time at which significant events occur during the product life cycle—e.g., patent applications, regulatory filings, initiation of clinical trial phases and patient recruitment, FDA and EMA marketing approvals, launch and post-launch marketing efforts, initial loss of exclusivity (LOE), and extent and speed at which revenues are eroded post-LOE—can have significant impacts on net present value calculations. Note that the sensitivity of NPV calculations to differences among these molecule types in significant event timing will likely increase along with the choice of discount rate (that might also differ among traditional novel compounds, novel biologics, biosimilars and biobetters).

In summary, the biosimilar phenomenon is a relatively recent one involving complex options to develop, regulate, market and utilize biosimilars via an abbreviated BLA, biobetters via a BLA, or entirely novel but traditional small molecule medicines via NDAs. Understanding the historic and likely future evolution of these medicines will require addressing serious measurement issues involving volumes and prices, and carefully analyzing descriptive market data trends for biologics and related specialty products in the EU, the US and other major global geographic regions, as well as how biosimilar adoption will alter incentives to develop biobetters or entirely new products.Footnote 67 But such understanding will also depend critically on simultaneously developing and implementing evidence-based financial, epidemiological, and clinical simulation models whose design, structure and underlying data are likely to differ substantially across therapeutic sub-segments.